• Take a look behind the fake out-of-home trend.
• China’s Gen Z is on track to be the most affluent generation of all time.
• These were the top Halloween costumes and related stats, per Google’s Frightgeist mini-site.
• The Verge published a controversial think-piece on SEOs, or “the people who ruined the internet.”

Monday: A recent study has found that the top 5 Google search positions are most often occupied by blog content. It makes a lot of sense, too—blogs are useful to consumers and they tend to adhere to SEO best practices. Based on the data, the report offers these recommendations.

Tuesday: Join thousands of top marketers, founders, CMOs and CEOs at Complete Week 2023, the largest competitive intelligence summit. With over two days of virtual content, dive into the strategic side of competitive enablement and learn how top marketing leaders are generating pipeline, staying on top of the market landscape, and building unbeatable brands.

Wednesday: A new study finds that, when it comes to podcasts, kids are starting to listen up. Here’s the breakdown on U.S. children and podcasts.

Thursday: When you have identical or near-identical pages on multiple URLs, canonical tags communicate to search engines which page to rank by pointing the tag(s) from the duplicates to the original. Here are some dos and don’ts for canonical tags.

Moira asked, “How soon before an event do you build your social media strategy?”

Kathy asked, “Has anyone seen any weird upticks in bounces using Constant Contact?

Kendra asked, “Are AI-generated collaborative articles on LinkedIn worth hunting out on topics your clients are experts in? Or is just more noise and you’re better off publishing your own content?”

Tamara asked, “Need some suggestions for brand reputation tools that allow you to create custom surveys and reports.”

Kudos: Walmart’s totally fetch Black Friday campaign reunites the cast of Mean Girls to make Wednesday deals happen. It’s like they have ESPN or something.

Best Merch: What’s uglier than a KFC holiday sweater? 

Yikes: New research from Penn State finds that, despite compliance regulations, most sites don’t have privacy policies.

Classic: A big win at the office can have you feeling like a “rockstar.” But have you ever imagined yourself as a Greek hero? Amazon Ads has unveiled The Museum of Modern Advertisers, a sculpture gallery that celebrates our kind.

With love from Team Carney

Ingredients

• 1/4 fresh pear, peeled, seeded and cubed
• 2 lemon wedges
• 1/2 oz maple syrup
• 2 1/2 oz Bulldog gin
• Garnish: cinnamon stick

Steps

1. In a shaker, muddle the fresh pear, lemon wedges and maple syrup.
2. Add the gin and fill with ice, and shake until well-chilled.
3. Double-strain into a coupe glass.
4. Garnish with a cinnamon stick.

Recipe by Liquor.com

Answer: Website and browser ads.

Four in five marketers say they plan to run website or browser ads on desktop and mobile devices.