Morning Brew - ☕ Farm to label

How the Farm Bill could help CPGs.
Advertisement
November 03, 2023

Retail Brew

TikTok Shop

Happy Friday. If you’ve been hiring or looking for a job lately, you already know there aren’t that many out there. In fact, fewer than 150,000 jobs were added in October, according to the Bureau of Labor Statistics, a number that fell below expectations. Still, unemployment remained relatively low at 3.9%. We’ll take the win.

In today’s edition:

—Erin Cabrey, Katishi Maake, Andrew Adam Newman

OPERATIONS

Playing the field

Turner Dairy cows in field Danone

Since January, we’ve been talking about how a new Farm Bill is coming this year, and the many ways it’ll impact the retail industry, from funding SNAP benefits to furthering hemp legislation.

Since then, there’s been uncertainty around whether the new bill will actually come this year. Lawmakers didn’t pass the bill by the deadline at the end of September, and while some Republicans are pushing for newly elected House Speaker Mike Johnson to pass it ASAP, there have also been talks of a one-year extension, as recently mentioned by Arkansas Sen. John Boozman and Agriculture Secretary Tom Vilsack.

Such extensions aren’t unusual—the 2008 and 2014 bills both had them, noted Chris Adamo, VP of public affairs and regenerative agriculture policy at Danone, who worked on both editions as former staff director of the US Senate Committee on Agriculture, Nutrition, and Forestry and legislative counsel for US senator Debbie Stabenow, respectively.

“It’s always good to get that five-year vision and pathway down about what these policies are going to be,” Adamo said. “It’s a good thing to get a new farm bill for sure, and we’re very supportive of that, but I don’t think we should overthink the impact of an extension.”

The extra time doesn’t mean stakeholders across retail have lost sight of their priorities for the bill; Adamo shared with Retail Brew what the Silk and Activia maker hopes to see in the forthcoming edition of the bill, and how it’ll impact the company’s goal of establishing a more sustainable supply chain.

Keep reading here.—EC

     

PRESENTED BY TIKTOK SHOP

Scroll, shop, and sell

TikTok Shop

Looking for new ways to boost your sales? You’ve gotta meet your shoppers where they are—or, really, where they scroll. With TikTok Shop, your customers can shop ’til they drop and enjoy their fave content all in one place.

TikTok’s unique discovery engine gets its viewers, and TikTok Shop leverages the same deep understanding of its audience. With that power on your side, you can sell your product directly through TikTok Shop with shoppable videos, LIVE shopping, and your shop page.

Best of all? Your customers get a smooth shopping experience. They discover new products on their TikTok For You feed, watch demos from the creators they know and trust, and easily check out. All without leaving the TikTok app.

Get started.

E-COMMERCE

The real deal

Nikes shoes on display at eBay event eBay

Christmas came early for the hypebeasts.

EBay opened a street fashion pop-up this week to bring its authenticated sneakers and streetwear to the real world.

Canal Street Wear, in lower Manhattan, is an extension of eBay’s online authentication program, which recently expanded to streetwear. The pop-up, which is active Nov. 3 and 4, will offer on-site authentication from eBay’s streetwear team, and will feature products from brands including Bape, Kith, and Supreme.

Keep reading here.—KM

     

FOOD & BEV

Plate expectations

A gif from the TV show The Bear with a character saying, The Bear/FX via Giphy

When you ask “What’s cooking?,” there’s one place you’re certain to get an earful, and that’s from the restaurant industry.

An annual survey from Toast, the digital technology platform for restaurants, offers healthy portions of both struggles and optimism from restaurant executives.

Inflation is, naturally, on the menu: 42% reported that they raised menu prices as a reaction to inflation in the past 12 months, up from 36% who did so last year.

Yes, chef! But challenges with the economy don’t mean that restaurants are about to 86 their ambitions.

Keep reading here.—AAN

     

TOGETHER WITH TIKTOK SHOP

TikTok Shop

Put a face to your name. Best way to give your brand a boost? Collab with top-notch creators who can help you grab the attention of new audiences. TikTok Shop can help. This in-app shopping experience connects you with trusted creators to create content and expand your reach. Get started.

SWAPPING SKUS

Today’s top retail reads.

Tip for tat: Doordash is testing a new screen on its app that will warn customers they may have to wait longer for their food if they don’t tip. (the New York Times)

No accountability: Garment worker protests in Bangladesh are demanding higher minimum wages and continue to grow, but some are wondering where the major fashion brands coming out of the local factories are. (Vogue Business)

From the horse’s mouth: Retail workers and shoplifters explain retail theft in the US. (Vox)

New customers ahead: Turn your sales up a notch (and reach a brand-new audience) with TikTok Shop. Its unique discovery engine helps customers find products and check out seamlessly without leaving the app. Learn more.*

*A message from our sponsor.

SHARE THE BREW

Share Retail Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:
retailbrew.com/r/?kid=303a04a9

         
ADVERTISE // CAREERS // SHOP 10% OFF // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2023 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕ Log on

Friday, November 3, 2023

Dems say Congress should keep funding affordable broadband. https://ad.doubleclick.net/ddm/trackimp/N4789.3407870MORNINGBREW/B25262188.379014446;dc_trk_aid=570157629;dc_trk_cid=153466431;ord=0123456789

☕ SBF guilty

Friday, November 3, 2023

Why Bill Gates has clout with Gen Z... November 03, 2023 View Online | Sign Up | Shop 10% Off Morning Brew PRESENTED BY HOKA Good morning. The Curse of Dave Lozo has finally been lifted. After eight

☕ Doggone it

Thursday, November 2, 2023

How Underdog markets fantasy sports. November 02, 2023 Marketing Brew PRESENTED BY Audacy Happy Thursday. Every marketer knows the value of being well versed in Excel. We are partnering with Miss Excel

☕ Just Skimming the surface

Thursday, November 2, 2023

Skims's men's collection. November 02, 2023 Retail Brew PRESENTED BY HSBC Good afternoon, everyone. It's fairly rare that theme parks make headlines, so worth noting that Six Flags and

☕ Pulling the plug

Thursday, November 2, 2023

Why wind is a tough business... November 02, 2023 View Online | Sign Up | Shop 10% Off Morning Brew PRESENTED BY EnergyX Good morning. It's not just another day in the life for Beatles fans,

You Might Also Like

Our new favorite bedside lamps

Thursday, September 26, 2024

Plus: How to eat less microplastics View in browser The Recommendation 9 bedside lamps we love Five bedside lamps lit on four beside tables. Photo: Marki Williams While any table lamp will cover your

Friday Briefing: New York City’s mayor is indicted

Thursday, September 26, 2024

Plus, the control behind K-pop goes public. View in browser|nytimes.com Ad Morning Briefing: Asia Pacific Edition September 27, 2024 SUPPORTED BY SAP Author Headshot By Gaya Gupta Good morning. We'

Make sure your crew is covered with ALLtech

Thursday, September 26, 2024

Affordable employee health benefits exclusively for NW tech GeekWire is pleased to present this special sponsored message to our Pacific NW readers. Attract and retain talent with affordable health

Don't Count Your Chickens

Thursday, September 26, 2024

The Perplexing Case of the Undecided Voter ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

👁️ Become visionary 👁️

Thursday, September 26, 2024

Introducing our theme for October plus fun stuff to click on curated by CreativeMornings HQ. September 26, 2024 Open in new tab An illustration of a right eye with long lashes inside a pair of dark

One way to fight back.

Thursday, September 26, 2024

Your personal data being made public can lead to identity theft, fraud, and phishing attacks. Imagine waking up to discover that your private information has become available online for the world to

Nvidia's OctoAI deal signals an AI M&A boom | Halle Berry partners with Seattle women’s health startup

Thursday, September 26, 2024

High-tech running | Zillow adds climate risk to home listings | Nominate an Uncommon Thinker ADVERTISEMENT GeekWire SPONSOR MESSAGE: Get your ticket for AWS re:Invent, happening Dec. 2–6 in Las Vegas:

☕ Funny business

Thursday, September 26, 2024

Why The Onion is returning to print—and being picky about advertiser partners. September 26, 2024 Marketing Brew Presented By Quad It's Thursday. Sour Patch Kids created a “translator” for Gen Z

☕ Order in the short

Thursday, September 26, 2024

Shipping companies face a shorter holiday season. September 26, 2024 Retail Brew Presented By Klaviyo Hello, it's Thursday, and sadly, H&M has become the latest among many fashion retailers to

We have unfortunate news to share

Thursday, September 26, 2024

We're quite far from meeting our goal. This month, we're facing down a big fundraising goal: To meet our budget, The Intercept needs to raise $400000 by September 30. Now, with just four days