🧙‍♂️ Why empathy will get you more sponsorships

Hey there,

It seems like every time I open TikTok or Twitter, I see creators complaining about brands.

"Can you believe they lowballed me when they're making millions a year?!"

"There's no way I'm cutting out or editing that part of the video."

"The only way they'll respond is if I flame them publicly."

Yuck.

While you might get short-term results from petty tactics like that...

Trash-talking brands is the surest path to burnt bridges, idle inboxes, and an empty bank account.

Do you like having an empty bank account?

...I thought not.

So, let's talk about what to do instead. 😉

But before we get to that...

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All right, let's get back to it...

When I ran an influencer marketing agency, one of my jobs was to "audit" potential creators' social media accounts to ensure they would be a good fit for our clients (i.e. the brands).

I cannot tell you how many times we came across crazy tweets or videos of creators trash-talking brands!

Even if there were instances where the brands were in the wrong, new brand partners didn't wanna touch those creators with a 10-foot pole.

So whether you've done that in the past...

OR wanna ensure you never make that mistake...

Check out my interview with Tella... 👇

The Sponsorship Whisperer In this interview, I cover: The problem with sponsorship deals Using videos as a creator Marketing to creators Advice to first-time creators Working with brands & the importance of empathy The future of the creator economy Read Full Interview

In a tricky situation with a brand?

Hit reply and LMK! 🤔