Build Blog Products That Sell #2 (what's so special about your hot sauce?)

Hi Reader,

How's your week going?

I was reading this week's blog post and had to laugh at the story Greg McFarlane tells about marketing (when you read it you'll understand my hot sauce tangent)...

I quite like spicy food. Occasionally I'll make up a batch of hot wings as a casual Friday night family dinner. The wings must be served with Frank's Hot Sauce, blue cheese dressing made with gorgonzola and celery sticks on the side.

Otherwise, I keep a bottle of Tabasco in the pantry, mainly as a breakfast condiment for seasoning eggs, avocado, sardines etc. on toast - it's just like spicy lemon juice.

Whereas I use Sriracha for lunch, to add a little kick to a sandwich, wrap or a salad.

That's 3 different hot sauce brands - three competitors in the market - I make sure we have in the cupboard at all times.

I've got other friends who just swear by one type of sauce and eat it with everything (Heinz ketchup anybody?!).

If your blogging was sauce what flavour would your blog be?

Copy from one, it’s plagiarism; copy from many, it’s research.
— Attributed to Wilson Mizner (1876-1933), among others

Read: Build Blog Products That Sell 2: Analyze the Market and Competitors

Build Blog Products That Sell: Analyze the Market and Competitors

Last week we began our examination of not just how to sell products via your blog, but how to do so when customers are watching their dollars, pounds, euros, rands, pesos and zlotych like never before.

Competitor and market research—seeing what else the marketplace is already offering—is a good next step to take. It shows you exactly what not to sell, and forces you to work a little harder to create something truly distinctive.

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Hope you have a great end to your blogging week!

Darren Rowse

ProBlogger

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