🔍 The Framework That Built a $50M+ Supplement Empire

November 09, 2023 | Read Online

I’m hosting my first Friendsgiving this Friday. Which means this is the first time I cook a big ass Turkey. But don’t get it twisted now. I ain’t no rookie. I cook just about every damn day. But a 20lb bird? That’s new. I’m thinking garlic-herb? Maybe go crazy and try marinating it in a Chimichurri mix? Idk. Any recipes you recommend? Hit me with the cheat codes plz.

3 Strategies to 10X Your List Growth with Smart AI Tools

Huge traffic days are nearly upon us! Use AI and Big Data to capture way more leads and customers than you did last year.

These are the three strategies from the Smart Recognition Toolkit that we’ll be using:

Strategy #1 - Get the email addresses of your anonymous traffic so you can email and remarket to them.
Strategy #2 - 10x your list growth and lead capture rate to Lower your CPL.
Strategy #3 - Convert anonymous Traffic into buyers during Peak Holiday Traffic, Press Coverage, or Other High Traffic Times

Prep for the onslaught of holiday traffic with this toolkit…then enjoy that turkey leg, King.

You earned it.

Snag it here

Implementing The Creator → Content →Community → Commerce Framework:

Creators are now the face of billion-dollar brands and brand buy-in now starts at the creator level
Your obsessions are your content pillars and will serve as magnets to find similar people with similar obsessions
A true community is fostered by connecting not just communicating
A strong connections is fostered through community events, meetups, and activations
The best creator-led products are organically plugged into content without feeling pushed/promoted

Now, breaking it down piece by piece…

But Lemme Give You A Little Context

A very talked-about framework right now is: Content → Community → Commerce

But this is 75% of the way there. There is another C missing…

Because it really should be: Creator → Content → Community → Commerce

Today, we’re breaking down Nick Bare who launched Bare Performance Nutrition, back in 2012 and grew it into a $50M+ supplement empire.

And A Quick Back Story

After stagnant sales growth from 2012 - 2016, Nick decided to get out of the US Army and go full-time on his business and his YouTube channel.

Fast forward to today, his YouTube channel has 1.1 Million subscribers and 150+ million views. Plus, his supplement company does a cool $50-60M in revenue.

This is a prime example of the Creator → Content → Community → Commerce Framework.

And here’s how to execute it…

1. Find Your Obsession

Nick Bare is a former Infantry Platoon Leader. He started the brand back in 2012 when he was earning a nutrition degree at University.

So training and nutrition? Yup, already a pillar in his life.

Which gave him the tools to create content around these topics.

2. Your Obsession = Your Content Pillars

Show, don’t tell.

Nick doesn’t make the typical “here’s how to get abs” or “get fit” videos.

Nick’s content pillar revolves around videos that take viewers on a hero's journey. Such as his marathon and Ironman training process.

So, instead of a one-off video that reaches new audiences - he created binge banks for new audiences to binge on.

Which accelerates the buy-in process. And expedites subscribers into fans.

3. Building a Superfan Community

Community is not measured by the number of subscribers you have, it’s by the number of fans.

Which brings me to the next point written by my good friend Ethan Brooks:

“The term "Community" is thrown around a lot today, especially in creator circles.”

For Nick Bare, this KPI is measured by:

Fans wearing merch
Fans tattooing BPN’s slogan “Go One More”
Fans who take the leap to “Go One More”

Which is an organic progression from fan to superfan.

Because the superfans are the ones who scale a community.

But here’s the key…

To create a community like this, you need a few things:

A slogan sums up what you do but also ties the community together around one theme.

Nick Bare came up with the slogan “Go One More” in 2018 and trademarked it which shows you how important it is to him.

And the slogan is cemented across all touchpoints from his videos, and merch, all the way to the team’s sprinter van.

Why? To inspire and unite the community.

Because when someone has “Go One More” on their T-shirt, they’re identifying themselves as part of the Nick Bare Community.

4. Giving The Community A Home

For many, it could be YouTube or Discord.

For Nick Bare and BPN it’s organizing community events like the “Go One More” marathon, run clubs, or activations to bring the community together.

Because a superfan community is not around your brand or product.

It's forged around shared values, a shared journey, and the collective commitment to "Going One More."

5. Create Products that Support Your Community’s Obsession

The best advice I ever heard for launching a product?

If it doesn’t feel like a plugged product in your organic content then you picked the right product.

Which is exactly what Nick does.

He organically embeds the Bare Performance Nutrition products into his usual content, by showcasing how he personally incorporates the product into his daily routine, training regime, and goals.

So, here’s the loop I’m obsessing over:

The creator is the face and connection point
The content is the magnet pulling the right people into your world
The community converts subscribers into fans
The commerce gives the fans the same tools as the creator

This Prediction AI is Our New Secret Weapon.

It’s impossible to know how an ad will perform before it goes live.

Or is it?

𝗣𝗿𝗲𝗱𝗶𝗰𝘁 by Neurons is the leading attention prediction AI that will save you money and improve your ad performance.

Built on the world’s #1 consumer neuroscience database…

𝗪𝗶𝘁𝗵 𝗣𝗿𝗲𝗱𝗶𝗰𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻:

⚖️ Run instant A/B tests & go live with the best performers

🚀 Increase conversions with optimized creatives

📈 Fine-tune any asset for brand-building

Predict has already helped brands achieve boosts of 55% in conversions, 29.5% in CTRs & a 20% increase in brand awareness.

Make every cent count.

Get Access to Precinct Today!

Rabbit Hole Reads and Resources

Before seeing this article, I thought NFTs were just overpriced jpegs… but I didn’t know Nike drove $185M in revenue from NFT sales and use it as a retention tool.
The State of the B2B Podcast Listener
Did SEO experts ruin the internet or did Google? - The Verge
How to make a brand by Virgil Abloh
The average cost of one UGC video is $212. But Insense can get you hooked up with UGC from top creators for $50. Here’s how.
Adobe forecasts - Discounts expected to hit record highs this season
What happens when ads generate themselves?
How Amanda Yates Garcia’s writing on witchcraft turned into a full-time income

Zero to ~20,000 Followers With 23 Videos

Can you imagine gaining 1000+ followers per video?

So, we just wrapped up our first Cut30 cohort last week. Where we run a short-form video bootcamp and teach you how to create effective and engaging videos. For both personal brands and businesses.

And one of our members, Hans Lorei, gained 18,300 followers in less than 30 days. And guess what? He didn’t have a single follower before Cut30.

So, if you want to learn how to:

Write, workshop, record, and edit videos
Create a content strategy
Organize a content calendar
Optimize your profile
And make video a recurring habit

Then you can join November’s cohort by joining the waitlist here.

Join The Waitlist

Always appreciate you reading. And I’m sitting here waiting for those turkey recipes to flood my inbox.

Much love,

Alex Garcia

Update your email preferences or unsubscribe here

2223 Waterloo City Lane
Austin, Texas 78741, United States of America

Powered by beehiiv

🔍 The Framework That Built a $50M+ Supplement Empire

3 Strategies to 10X Your List Growth with Smart AI Tools

Implementing The Creator → Content →Community → Commerce Framework:

But Lemme Give You A Little Context

And A Quick Back Story

1. Find Your Obsession

2. Your Obsession = Your Content Pillars

3. Building a Superfan Community

4. Giving The Community A Home

5. Create Products that Support Your Community’s Obsession

This Prediction AI is Our New Secret Weapon.

Rabbit Hole Reads and Resources

Zero to ~20,000 Followers With 23 Videos

Older messages

🔍 UGC is the new word of mouth

🔍. Bye in-platform attribution

Content Hack: There Are Only 2 Types of Content In Your Business

Handling a Losing Streak

Token 1.8: Silicon Valley of AI Chips and Semiconductors

You Might Also Like

LUC #67: Unpacking Containerization: Transforming Software Development and Deployment

Inside Perplexity AI’s Unicorn Journey: from $500M to $9B in a Year

The best tools to streamline your email marketing efforts

PE's tide finally turns

'Tackle the Things That Scare You the Most'

$150K MRR | 400K Users | 4 Years - Simple Form Builder

Boost conversions of your Tweets

Jaycee Nolan speaks social media

✅ ✅ SEO Black Friday came early this year...

DOGA Rockets to the moon - a sign for web3 gaming?