♦️ Why great brands are built in details (and how to nail it)
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♦️ How a simple focus shift saved T-Mobile (and how to do the same)
Saturday, October 28, 2023
In 2010, T-Mobile executives had one question in mind: “How can we salvage the assets before things get even worse?”
♦️ How strong brands lose their power (and how to avoid it)
Tuesday, October 24, 2023
In 1954, Philip Morris created one of the most famous characters in advertising history. The Marlboro Man...
♦️ How to increase your brand's perceived value (without doing anything new)
Tuesday, October 3, 2023
A few years ago, Ryanair started trolling its own customers on social media. Why?
♦️ How to increase your chances of winning in business
Tuesday, August 8, 2023
In 2003, things were going great for Robert Brooks with Hooters restaurant. But success brought a problem...
♦️ How Ogilvy made Dove great again (and how to do the same)
Wednesday, July 26, 2023
In 1957, Unilever was about to introduce a soap — Dove. But they had a problem...
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