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Analytics for Product People

What is product analytics? Product analytics is the process of analyzing how users engage with your product. It involves collecting data, tracking user actions and product metrics, and uncovering insights that will inform your prioritization decisions. The folks at Aha! explain how analytics can help eliminate guesswork by giving you data-driven reference points to guide decision-making. (via Aha!)

7 Essential product management analytics tools for product-led growth. Product management is a data-driven profession – understanding every aspect of the product lies at the heart of creating workflows that produce something meaningful for the end user. To achieve this, you need an entire arsenal of data analytics at your disposal, daily. If you are just starting out, the list of product management analytics tools Elena Doynova shares will help you navigate the sea of offerings. And if you are a seasoned PM, you might just stumble upon a hidden gem you never knew existed. (via SessionStack

 Continues below...

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The AI Pin

Just yesterday, it was reported by TechCrunch that Humane, a startup with roots in Apple, has recently unveiled a new product that merges AI with physical design: the AI Pin. This development highlights the evolving trend of integrating AI into tangible products. Here, we delve into the details of this device and its implications for the future of product design.

Led by Bethany Bongiorno and Imran Chaudhri, the company has assembled a team to bring this concept to life. The AI Pin itself is compact, equipped with a Snapdragon processor, 32GB storage, and various sensors, including a 12-megapixel camera. Its defining feature, however, is the touch panel and laser projection system, thoughtfully engineered for a broad user base.

The AI Pin primarily functions through voice commands, but its laser projection feature offers a unique user interface. It can display texts and messages on the user's hand, navigable through simple hand gestures. Humane has emphasized inclusivity in its design, ensuring the device is functional across different skin tones and body types.

With an initial production of 100,000 units and significant interest already shown, Humane is cautiously optimistic about the AI Pin's market entry, slated for early next year in the U.S. This release strategy reflects a measured approach to introducing a novel product category.

For those of us Product Managers and Product Leaders, the AI Pin represents an interesting development in how AI is being incorporated into even physical products. It's a notable example of the ongoing trend where technology is not just confined to software but is increasingly integrated into everyday objects. Might this be the new iPhone? Or is it the next Google Glass? Time will tell – but but it’s another example of how AI is making its way into the world we live in. 

When you sunset a product, provide customers a place to go. Intuit announced that it is shutting down the budgeting app Mint and pushing customers to its other service, Credit Karma. The two apps share a similar collection of features, but when Mint officially goes away on January 1st, 2024 it’s not clear whether Credit Karma will get the budgeting features that Mint is known for. Intuit may have made this move to avoid maintaining products that did roughly the same thing. And if they choose not to add budgeting features to Credit Karma, that could be a sign of how widely those features were (or weren’t) used.

YouTube has everyone frantically deleting their ad blockers. Following YouTube’s global crackdown on ad blockers, users are uninstalling the programs or searching for ones that YouTube can’t identify. The company started restricting ad blockers earlier this year as a “small experiment.” It later confirmed to The Verge that it’s expanding the initiative, hoping to motivate users to watch ads or cough up $14 monthly for YouTube Premium. Guess this is a sign that people would rather watch an ad here and there rather than subscribing to watch funny cat videos.

Is your organization looking for “CS without the BS”? If so, check out a new customer support tool called Plain. The modern customer service tool integrates with tools like Slack and allows you to embed bug reports directly into your product. It also will integrate real customer data into specific support issues.

Is your team missing out on information shared in remote meetings? You should try Groupthink, the latest tool that uses AI to join a meeting, take notes and share a summary - even if you didn’t attend. Pretty soon, the only attendees in meetings will be a bunch of AI bots waiting for someone to say something. Makes you wonder if most meetings are really necessary…

Product analytics for product managers. Product analytics is an essential part of product management. It helps product managers to understand the product performance and to identify areas of improvement. Richa Upadhyay discusses what product analytics is, the benefits of product analytics, types of product analytics, and the best tools and services available for product analytics.

Data analysis for product managers. As a product manager, having a strong understanding of data analysis is essential to making informed decisions and driving the success of your product. Product data analysis can help you identify the root cause of product problems, find potential areas for improvement, and validate solutions to a customer or business problem. Troy Zhao dives into the data analysis workflow and how to approach common product data analysis problems in the real world. With this data analysis mindset, you can successfully leverage data to drive your product success. (via UX Collective

Application analytics guide for product managers. Application analytics is the process of collecting and analyzing product usage data to inform product development. The team at Userpilot explain how application analytics can help your product team extract insights and build product experiences that deliver more value and delight to customers. (Via Userpilot

We are thrilled to invite you to two world-class Product Management conferences happening in 2024 that promise to be truly transformative experiences: the New York Product Conference (NYPC) in Manhattan on April 18th and the European edition of INDUSTRY: The Product Conference in Dublin, Ireland from June 17th to 19th.

Join your product peers for inspiring keynotes and networking, valuable insights, and actionable strategies. Ultimately, you'll be empowered to gain more influence, spend your resources wisely, enhance your skills, and build meaningful connections. And if you register this month – you’ll save over 40% on your passes – don’t miss out!
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