Market Mix - 🔍 Convert Insights Into Profits

And ignore in-platform attribution.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Ayooo - it’s me. Alex. With one more email about Triple Whale.

And I’ve got a few good friends who work there. So, when I first started using them - I got one helluva peak under the hood to see all the potential.

And that potential quickly converted into profits.

So, I’m writing this to give you a look at everything you’ll have at your fingertips to make profitable marketing decisions.

Here’s a list of my favorite features and benefits:

  1. Triple Whale Pixel: The Pixel delivers transparent and granular first-party data to brands, comprehensive attribution models, and intuitive data visualizations to analyze conversions. 

Benefit: No more trash unreliable third-party data. Instead, it enables you to confidently scale your ad investment. 

  1. Creative Cockpit: Go beyond the campaign level analysis and analyze the creative on an ad level to pinpoint what drives performance.

Benefit: Make better thumb-stopping creative by understanding what works, why it works, and how to make it work better.

  1. Smart Customer Data Platform: Converts first-party data into specialized customer segments for personalized user experiences.

Benefit: Enhances targeted communications and audience building, tailored specifically for Shopify's brands.

  1. Cohorts: Analyzes cohorts of customer behavior over time, revealing long-term revenue insights.

Benefit: Shopify merchants can understand cost recovery and pinpoint their highest-value customer segments.

  1. Product Analytics: Guide merchandising decisions by understanding true profitability and stock level at the SKU, product, and category level.

Benefit: Optimize your product portfolio and drive profitability. 

  1. LTV 60/90 Days: Displays first order AOV and LTV at 60 & 90 days.

Benefit: Assists Shopify merchants in adjusting customer acquisition costs for optimal results.

  1. Sales Cycle: Reveals the average time between customer orders.

Benefit: Helps Shopify businesses determine when to reengage customers for repeat purchases.

  1. Product Journey: Uncovers common product purchase patterns and key repeat-purchase drivers.

Benefit: Allows Shopify stores to enhance their product strategies and increase repeat sales.

  1. Cart Analysis: Identify the products that are frequently bought together. 

Benefit: Supports Shopify merchants in upselling, cross-selling, and crafting targeted promotions.

I hope that helps and answers any questions.

You can sign up for a demo here or by tapping the button below.

Much love, Alex'

Drive Profitability

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