Morning Brew - ☕ Drinking outside the box

Boisson founder on non-alcoholic beverages and the holidays.
Advertisement
November 16, 2023

Retail Brew

Good afternoon, everyone. Will you look at that? The average Thanksgiving dinner will be cheaper this year than it was last year, according to the American Farm Bureau Federation. Of course, last year was a record high, but we’ll take a win when we can.

In today’s edition:

—Erin Cabrey, Katishi Maake, Alex Vuocolo

STORES

Drink and be merry

Boisson storefront in Brooklyn, NY Boisson

Festivities spanning from Thanksgiving to Christmas and New Year’s—with plenty of Friendsgivings and office holiday parties in between—means a significant uptick in imbibing at the tail end of the year. But for non-alcoholic (NA) beverage retailer Boisson, the holiday season is its busiest time of year, too.

“People are actually experiencing these products in the same moments that they would with alcohol,” Nicholas Bodkins, president of Boisson, which sells NA wines, spirits, aperitifs, and beers, as well as adaptogenics like Kin Euphorics and De Soi, told Retail Brew. “The moments really haven’t changed. The ingredients is what we’re seeing change a little bit over time.”’

The NA space has evolved a lot since Boisson opened its first of five New York City locations in February 2021 in Brooklyn’s Cobble Hill neighborhood, and its business has continued to grow since. The retailer secured $12 million in seed funding last year to expand to locations like Los Angeles, San Francisco, and Miami, as well as launch its wholesale and import distribution business. In September, it brought in another $5 million in a bridge round from alcoholic giant Pernod Ricard’s venture arm Convivialité Ventures, and is on track for triple-digit revenue growth this year.

Despite what you may think, NA beverage purchases don’t actually revolve around “a thematic month that has a kitschy name,” like Dry January or Sober October, but continue year-round, Bodkins said, so Boisson is gearing up for a busy holiday season and beyond as the category’s momentum continues to build.

Keep reading here.—EC

     

FROM THE CREW

Tesla’s bumpy ride

The Crew

Tesla advertises its cars as having a smooth ride, but following the prices for its vehicles has been anything but. Tesla has dropped prices multiple times in 2023, and then in April, it raised the prices of its two most expensive models.

Now, automotive industry economists and experts are left wondering: Is there a method behind Tesla’s up-and-down pricing changes?

Check out this investigation from CFO Brew to find out how the nontraditional car manufacturer’s sales and market share are expected to evolve.

RETAIL

Miami price

"Crypto capital" Miami is doing great, even without crypto Francis Scialabba

We know Miami for hot weather and hotter parties, and the occasional “Florida man” story. But dating back to the pandemic, when working from home meant working from anywhere, Florida saw a population boom. While it didn’t hit Miami quite the same, the city’s retail landscape is thriving.

Between 2020 and 2022, Florida experienced one of the highest population surges in the nation. While Miami-Dade’s numbers declined, it has enjoyed a renaissance in its retail and dining markets. According to commercial real estate firm Lee & Associates, the influx of new restaurant and retail tenants has pushed “rents to prices second only to New York City,” with one of the lowest vacancy rates in the country.

Keep reading here.—KM

     

E-COMMERCE

One-stop medical shop

One Medical Justin Sullivan/Getty Images

Amazon’s journey from online book seller to “everything store” to industry-bestriding conglomerate just hit another milestone.

One Medical, the company’s virtual primary care service, is now available to Amazon Prime members at the lower cost of $9 per month or $99 annually, compared to the current fee of double that amount for nonmembers. The service comes with 24/7 access to video chats with licensed providers and in-app features such as “Treat Me Now,” which provides guidance around common ailments such as colds, allergies, and infections.

The beefed-up membership benefit is Amazon’s latest effort to become a major player in healthcare—a multiyear effort that has seen plenty of setbacks along the way.

Keep reading here.—AV

     

TOGETHER WITH HSBC

HSBC

Accessibility apparel: Ready for a heartwarming story? HSBC partnered with school uniform brand French Toast to support their adaptive fashion line made for all students, including those with disabilities. Learn more about their work.

SWAPPING SKUS

Today’s top retail reads.

Sneak peek: Salesforce VP and GM of retail Rob Garf explains the role AI will play during the holiday shopping season. (Chain Store Age)

I get you: It turns out people who have had to work for tips are more likely to tip other workers. (Pew Research Center)

Getting carried away: DTC cookware brand Caraway is the latest brand to make its products available through The Container Store. (Modern Retail)

Trailblazer tales: Embarking on an omnichannel transformation? Get insights and advice from retail brands and leaders who’ve already made the journey in NewStore’s latest e-book, Mastering the Art of Omnichannel Transformation. Grab your copy.*

*A message from our sponsor.

JOBS

Are you an exec looking to make your next career move or join a board of directors? We’ve partnered with ExecThread, where you can find thousands of confidential job opportunities and board roles that aren’t listed anywhere else. Check out positions like:

NUMBERS GAME

The numbers you need to know.

Squeezed between Black Friday and Cyber Monday is Small Business Saturday, a marketing initiative originally created by American Express to encourage holiday shopping at small businesses.

This year, half of consumers are expected to shop that day, with 51% saying they prefer to patronize small businesses than bigger retailers for holiday shopping, according to American Express’s Shop Small Impact study.

  • This year will mark the 14th annual Small Business Saturday, which is estimated to have brought in $184 billion from consumers since 2010.

But there are things small businesses can do to reach more customers: More than half of consumers (53%) said that if small businesses had technology and digital tools to make the shopping experience easier, they would be more likely to shop with them.

  • Also, there’s a bit of a generational split when it comes to who shops on Small Business Saturday. Nearly three-quarters of millennials (72%) said they plan on spending on Small Business Saturday, compared to 69% of Zoomers, 59% of Gen Xers, and 51% of baby boomers, according to Bankrate data.

“While holiday shopping seems to start earlier every year, Thanksgiving weekend still includes several important events for retailers and consumers,” Ted Rossman, senior industry analyst at Bankrate, said in a statement. “With Americans seemingly in a frugal mood this holiday season due to high inflation and high interest rates, I think this will be the best discounting season in years.”

SHARE THE BREW

Share Retail Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:
retailbrew.com/r/?kid=303a04a9

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2023 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕ Back to reality

Friday, November 17, 2023

How brands showed up at BravoCon. November 16, 2023 Marketing Brew PRESENTED BY Apple Business Connect Happy Thursday. But not for Big Tech, probably. A federal judge ruled against Alphabet, ByteDance,

🚚 Fast-Tracking Success: Navigating Supply Chain Hurdles

Tuesday, November 14, 2023

Join us virtually this Thursday! Hey Retail Brew reader, In the wake of the unprecedented challenges faced in 2020, the impact on global supply chains has been significant, with disruptions continuing

☕ Nothing but net

Tuesday, November 14, 2023

AllCity's Series A funding round. November 14, 2023 Marketing Brew PRESENTED BY Pathlabs It's Tuesday. In a collab you never thought you needed, McDonald's and Crocs rolled out a line of

☕ On the brandwagon

Tuesday, November 14, 2023

Amazon joins the early Black Friday club. November 14, 2023 Retail Brew PRESENTED BY Apple Business Connect It's Tuesday, and retail earnings season is officially here. Macy's, Home Depot, and

☕ Your 1:1 has been rescheduled

Tuesday, November 14, 2023

Plus, how to avoid becoming a crazy boss… November 14, 2023 View Online | Sign Up | Shop 10% Off Raise Good morning and happy Tuesday. And it actually is a happy Tuesday for us because we're moving

You Might Also Like

What A Day: Aloha, Vladimir!

Friday, November 15, 2024

It's "comically outrageous" that Tulsi Gabbard could be America's next spy chief, a former CIA-officer-turned-lawmaker said. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Why Spotify is struggling to copy YouTube's playbook

Friday, November 15, 2024

PLUS: Google's search update is hitting independent publishers especially hard. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Friday Sales: Winter Puffers and Stocking Stuffers

Friday, November 15, 2024

Including my Black Friday cheat sheet. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission. November 15,

Choo choo

Friday, November 15, 2024

A great game for the whole family. Plus more picks just for fun View in browser Ad The Recommendation Ad “My family can never agree on a movie. But we can always agree on this board game.” Two photos,

Going Nuclear

Friday, November 15, 2024

Yes Nukes, RFK Not OK, Feel Good Friday ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

The Populist Paradox Of Matt Gaetz

Friday, November 15, 2024

Monopoly expert Matt Stoller unpacks the surprising antitrust record of Trump's controversial attorney general pick, exclusively for paid supporters. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

AI Grannies Assemble, 2024 Hero Dog Award, and Vintage Casserole Recipes

Friday, November 15, 2024

A British internet provider has unleashed Daisy, an AI-powered “granny” whose sole mission is to keep scammers tangled in endless conversation so they have less time to target real victims. ͏ ‌ ͏ ‌ ͏ ‌

Coolest EVs at the Seattle Auto Show | Zillow names new COO

Friday, November 15, 2024

Microsoft's startup story | Amazon takes on Hims & Hers ADVERTISEMENT GeekWire SPONSOR MESSAGE: Get your ticket for AWS re:Invent, happening Dec. 2–6 in Las Vegas: Register now for AWS re:

☕ Weed the people

Friday, November 15, 2024

Retail cannabis regroups after election. November 15, 2024 Retail Brew It's Friday, and the latest monthly retail sales dropped this morning. The report shows a better-than-expected 0.4% increase

One last look at why Harris lost the 2024 election.

Friday, November 15, 2024

What happened, why, and what to take from it. One last look at why Harris lost the 2024 election. What happened, why, and what to take from it. By Isaac Saul • 15 Nov 2024 View in browser View in