Morning Brew - ☕ When one store closes

Brick-and-mortar closures (and openings).
November 15, 2023

Retail Brew

Listrak

It’s Wednesday. Fed up with supply-chain hiccups? So are we! In 2020, we all faced the frustration of delayed packages, but it’s time to learn how experts are tackling these issues head-on. Join us virtually tomorrow as we dive into the latest advancements, sustainability considerations, and transformative technologies that are revolutionizing the retail supply chain landscape. Register now.

In today’s edition:

—Katishi Maake, Andrew Adam Newman, Erin Cabrey

STORES

Days come and go

Target bag attached to the bullseye Target logo Francis Scialabba

Black Friday is quickly approaching, and consumers need to know where they’ll be fighting other shoppers for the best discounts. Here are some of the past month’s brick-and-mortar openings and closings, as brands prepare for what should be an intense holiday shopping season.

Target

As has been widely reported, Target very publicly closed a handful of locations over the past few months due to concerns over retail theft. However, the chain is trying its hand at a few new locations in New York City.

Marks and Spencer

Major UK retailer Marks and Spencer (M&S) is gearing up for its biggest month in terms of store openings this month. The chain is slated to open six new stores and renew three more—a move that will bring more than 2,200 jobs to the UK, according to Fresh Produce Journal.

Amazon

Amazon’s two-year experiment in the brick-and-mortar apparel space came to close when the company announced last week that it would be shutting down its two Amazon Style locations in Los Angeles and Columbus, Ohio.

Keep reading here.—KM

     

PRESENTED BY LISTRAK

On that goal-getter grind

Listrak

You’ve got your business plan, your marketing strat, and your 2024 rev goals. Now all your brand needs is a tech partner to help you deliver results and smash your goals.

Say hello to Listrak, the customer engagement experts for cross-channel digital marketing that want to see you succeed. They commissioned a whole study from Forrester Consulting to give you a data-backed approach to driving revenue and reducing spend for your biz.

Want a sneak peek of these stats? On average, Listrak clients see:

  • 45% increase in email revenue
  • 40% increase in SMS revenue
  • 20% savings in marketing team time
  • 35% savings in total solution cost

Read the full study to get more deets + hear firsthand accounts from the retailers and brands that love Listrak.

MARKETING

Follow the honey

A still from a current Vicks NyQuil Severe Honey commercial depicts honey descending from a wooden dripper, as does its packaging, which has a dispenser cup shaped like a beehive. Vicks via iSpot

It’s starting to feel a lot like—gesundheit!—cold and flu season, and a TV spot for Vicks NyQuil Severe Honey is in high rotation, having aired 3,734 times between August 14 and November 9, according to iSpot, a TV measurement company.

The 15-second commercial would appeal to everyone’s favorite ursine denizen of the Hundred Acre Wood, mentioning “honey” five times and “honeylicious” once. The commercial depicts honey descending from a wooden dripper, as does its packaging, which has a dispenser cup shaped like a beehive.

It’s no wonder why a cold remedy would want to be associated with honey, a demulcent whose effectiveness at coating and soothing throats is borne out in numerous studies.

But for all it does to associate itself with honey, there’s something curious about Vicks NyQuil Severe Honey: It doesn’t list honey as an ingredient.

Keep reading here.—AAN

     

COMMUNITY

Coworking with Terry O’Neil

Terry O'Neil headshot Terry O'Neil

On Wednesdays, we wear pink spotlight Retail Brew’s readers. Want to be featured in an upcoming edition? Click here to introduce yourself.

We’re getting to know Terry O’Neil, managing director and head of connected commerce and strategic growth at Citi Retail Services.

How would you describe your job to someone who doesn’t work in retail? Citi Retail Services provides payment solutions to some of the largest retail brands in the US. We are the company behind many of the co-brand and private-label credit cards you see when you are checking out at your favorite retailer (think The Home Depot, Macy’s, etc.) and we have been doing this for more than 30 years. In my role specifically, I’m charged with building and launching Citi Retail Services’s expansion strategies related to point-of-sale lending which include bringing new products to market—like Citi Pay Credit, a digital-only credit card—and other flexible payment methods.

One thing we can’t guess about your job from your LinkedIn profile? Throughout my career my roles have been intrapreneurial in nature—working to build new capabilities and businesses within large, well-established financial service leaders. These roles have required me to navigate internal and external partnerships to identify pathways which drive enhanced value for consumers and revenue growth.

What’s your favorite project you’ve worked on? While it is difficult to choose one, I am most excited about the work I am doing now to build Citi Pay, Citi’s embedded payment solution that gives participating retailers the ability to offer their customers access to more payment flexibility.

Keep reading here.—EC

     

TOGETHER WITH PAYPAL

PayPal

Kick it up a notch. Imagine your ideal payments tool: It helps you bring in more revenue, improve operational processes, and manage security on a single platform. Welp, that tool exists—thanks to PayPal Braintree. Take a meeting with a payments expert to get a solar-powered phone charger. Terms apply.*

SWAPPING SKUS

Today’s top retail reads.

Cloud nine: How the Roger Federer-backed Swiss running sneaker brand On became the new Allbirds. (the Washington Post)

Pay the price: Restaurant prices have now risen higher than grocery prices and above the rate of overall inflation, though many items in the grocery aisle have also seen recent price spikes. (CNN)

Targeted earnings: Target beat Q3 revenue and earnings expectations, though sales declined. (CNBC)

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