🕵️‍♂️ I stole an AI + Automation expert

Welcome back thieves,

In case you missed it or are new around here, I'll be away for the next few days (for my honeymoon 🍾)

To cover for my absence, I've asked a few friends to guest post for The Steal Club. And they came through!

Today's email is a guest post from Mike Cardona from Hidden Levers.​
​
Mike is my go-to guy for all things AI and automation. I'm pretty sure you'll leave this email like this 🤯

The floor is all yours Mike!

1 - How to Turn Your Existing Content into Profit-Generating Assets (Without Burnout)

When I ran my agency, I was close to burning out (again) from repeatedly doing the same tasks, like writing the same emails or walking clients through processes.

How I Fixed It:

• Recycled content like screen recordings into SOPs and FAQs.
• Bundled existing SOP templates and pitched them as premium upsells.
• Turned repetitive emails into templates.

This concept applies to digital products too.

Instead of simply repurposing content across platforms, take a smarter approach by compiling it into resources, workbooks, swipe files or “behind-the-scenes” videos.

Fast forward to today…

I’ve published tons of automation templates and prompts.

But I made the common mistake of just publishing them once or twice and forgetting them in my Notion database.

So I used Jack Butcher’s “Build Once, Sell Twice” concept to create a ChatGPT mega-prompt called “Sawdust GPT”.

It helps generate ideas to turn existing content into digital assets.

This prompt helps you in 2 ways:

1. Generate ideas to build assets
2. Brainstorm repurposing existing assets

The ideas are personalized and tailored to your business goals and audience.

No generic ideas!

→ Get the prompt to turn your content into assets here​

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2. How Jason Levin Built His Brand Through World Building​

Jason Levin is a content writer and social media manager for startups and VC firms. He has a newsletter with 10K ‘nerds’ - as Jason calls them.

He’s also the author of Memes Make Millions.

What is World Building in Branding?

When fiction writers create characters, they build worlds for them.

World building isn't just for fiction; it's a powerful branding technique too. It involves creating an environment or 'world' where your brand elements naturally fit, making it more relatable and engaging.

Jason uses this concept effectively for his own brand. He's built a unique universe around it.

Key Elements of Jason’s Brand World

1. Cohesive Narrative: Levin crafts a story around his brand, making it more than just a product or service.
2. Aesthetic Themes: He employs a particular aesthetic that aligns with the world he's built.
3. Consistent Touchpoints: From his newsletter to social media, all points of contact are thematically consistent.

In his article "Design Your Brand Aesthetic", Jason shares how you can build a brand world in 7 days or less:

• Choose a unique and consistent theme or world for your brand that you can live in daily.
• Pick colors that fit your chosen world. Browse existing aesthetics for inspiration.
• Add logos and symbols that make sense for your world and match the theme.
• Make a mood board with your world, colors and symbols. Use Figma to get creative.
• Hire a $50 designer on Fiverr to create a logo and branding per your mood board.
• Be consistent with your world across brand touchpoints like social media and newsletters.
• Matching all visual elements to your world makes brand aesthetics stand out.

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Thanks for this Mike! It was awesome.

Find more about Mike in his newsletter Hidden Levers or on X.

🕵️‍♂️ Generate Ideas with voice dictation using AudioPen and Zapier​

🕵️‍♂️ Use ChatGPT to generate 90 days' worth of content ideas effortlessly.​

🕵️‍♂️ Struggling To Make Your Content Resonate With Your Audience?​

🕵️‍♂️ Mistakes made selling 6K in digital products ​

🕵️‍♂️ Use this custom instruction in GPT to gain more ideas and questions after a prompt​

• ​Link to instructions and template​
• ​How to add custom instructions​

And that’s it for this week! What do you think of today’s email?

​👍 Great​
​🙂 It was okay​
​❌ Do better​

See you with new thefts next week!

Alex Llull, Chief Thief

​The Steal Club​

PS: Looking for more help on growing and monetizing your audience? Here are a few ways I can help right now 👇