Buffer - Is X Premium worth the $8 price tag?

Hey folks👋🏽

This week, I published one of my favorite articles I’ve ever worked on on X Premium (RIP, Twitter Blue). The whole idea was to review the performance of my content over 90 days after subscribing and then compare that to the previous 90 days.

Surprisingly, even though I published less content, my content still performed on par with results from the previous quarter. So, if that sounds appealing, you might want to check out the full article with all my results and maybe try out X Premium for yourself.

One more thing: it’s prediction season! I’m curious about your predictions for social media and the creator economy in 2024. Let me know here and I might just feature yours in an article on the blog 👀

Let’s get into it!

💌 In today’s email:

• 🦆We spoke to a bird-loving member of the Buffer community about their gorgeous photography 
• 🤖 Use this AI Assistant prompt to share some interesting facts about your niche
• 📱Mitra shares a tip for your 2023 recaps and retrospectives
• 📣 The latest social news, features, and bonus reads
• And as always, all the latest and greatest content from the Buffer blog.

Have a great weekend, and we’ll see you next Friday!

Warmly, 

Tami & the Buffer team

P.S. Want to get featured in a Community Spotlight? Join the Buffer community in Discord!

☑️ The poll of the week

🖊️ Deep dive: What to do when it’s time to pivot your personal brand

Every so often, we’ll be sharing a micro interview with one of the members of the Buffer community. To potentially have your work featured (and be part of a community of creators, business owners, and social media managers!), join us here.

@andrealikesbirds

📍California, U.S.

When/why did you get into bird photography?

“I have been a photographer for a long time, so when I found birds, I naturally shifted to bird photography. During a rough patch in my life, I found a local park to take walks at. Swallows started catching my eye, then an osprey tried to steal a fish from a pelican. I knew I needed to bring a camera with me to capture these amazing birds and their behaviors. Five years later, I’m rarely seen without my camera and always watching the birds!”

What made you decide to create a platform to share your beautiful work?

“Protecting birds is really important to me, and it is also a great way to share conservation ideas and show people how special these creatures are!”

What other content creators inspire you and why?

“Those who share their love for wildlife and effectively get people to care, too!”

Are you a Buffer user? If so, what do you mostly use it for?

“I am! I use Buffer to plan and schedule posts, and to organize ideas. The new tagging feature has really upped the Buffer game! In a creative moment, I can plan out several days' worth of posts and save ideas that I want to do later. And the Buffer team is amazing at supporting their users!”

🏎️ Four creators speeding up their growth with Buffer

We pride ourselves on being an excellent tool for entrepreneurs and business owners to grow on social media — and our users were more than happy to back us up.

• Erik Berglund on Linkedin: “I've been able to consistently post for the last 5 months. I've never posted this frequently, and I've saved a ton of time while doing it. I likely save 4+ hours a month by using Buffer”
• Onlinemarketinges: “On TikTok we went from 110k to 310k with Buffer!”
• Reid on Twitter: “Doubled follower count and engagement has gone up 4x”
• Marian on Instagram: “I've saved weeks of time and have increased my engagement at 50%”

Want to skyrocket your growth? Click the link below to get started with Buffer today!

👇🏽 The latest from the blog

• How to Find Trending Audio on Instagram (+ 13 of the Best From 2023): If you always feel like you’re chasing the tail-end of audio trends on the app, Kirsti’s got you covered. Discover all the methods to find Instagram's most popular music and sounds before they drop off the charts. 

   

• 5 Tips for Turning Your Social Media Following Into a Paid Membership Community: Community business strategist Tatiana Figueiredo gives her best tips for monetizing your social media audience through the power of community.

• I Tried X Premium (Twitter Blue) for 3 Months — Here’s What Happened: In this article, I share my experiences with X Premium to help you decide whether to subscribe.

• 9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples): Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd — complete with tried-and-tested examples.

🤖 A prompt for Buffer's AI Assistant

Want to give your audience the best facts from your niche? Use this prompt with the AI Assistant to kickstart some ideas.

The Prompt

Draft an engaging social media post for a [your niche] account that showcases [number] fascinating facts about [topic]. Include:

• Your Niche: The content category you work with (e.g. scents, interior design).
• Platforms: The social media platforms where the post will be shared.
• Topic: The focus of the facts.
• Tone: Desired tone (e.g., educational, light-hearted).
• Key Points: Briefly highlight what makes these facts interesting or unique.
• Call to Action: A simple prompt for audience engagement, like commenting or sharing.

📱Social tip of the week from Mitra, Buffer’s Social Media Manager 

It's time to start planning your 2023 recap posts! Lucky for us, there’s a template already ready for you to try out on Instagram Reels. You can quickly add your own photos and videos to show all that you’ve accomplished this year. ✨

Check out this video from @hiforrest to see the template example and then tap “Use template” when you’re viewing the Reel to create your own version!

📣 What's happening in social?

Threads is testing hashtags; LinkedIn’s getting rid of carousel posts; YouTube’s cracking down on AI and creators have a part to play; Instagram made a big slew of updates; TikTok’s new Creator Program and what it could mean; YouTube’s co-founder has an AI video platform in the works; influencers are facing crackdowns in France and from the FTC.

Get these updates and more in our new Notion page!

Thanks for reading! 💟

What would you like to see more (or less) of in the newsletter? Give us all your feedback in this form or let us know on all our social channels @buffer!

Unsubscribe | Update my mail settings 

Sent by the team at Buffer
2443 Fillmore St #380-7163 San Francisco, CA 94115 USA