Uber One, Snapchat+ & Walmart+: preselect annual plans
Uber One, Snapchat+ & Walmart+: preselect annual plansUber, Snapchat and Walmart experimenting with default packages for their subscriptionHello Friends 👋🏾, One of the interesting thing about doing what I do, is I get to see many companies relearn the same lessons. Generally this is fun (& validating) to see. It is even more so when three of the biggest companies a learning the chops of a new industry. Today, I want to talk about how Uber, Snapchat and Walmart learned the power of preselecting annual plans through experiments they ran in the past 90 days ExperimentsUber One: in November 2023, Uber one tested making annual the default preselected plan. The experiment won 🕺💃. Snapchat+ On the opposite end of the spectrum, in September 2023 Snapchat+ experimented with replacing the default annual plan with a discounted monthly plan. The experiment lost and they reverted back to having annual be the default.
Annual plans FTW, |
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