Product Collective - 🔄 Build, measure, learn... repeat

Iterating Products

7 Steps to designing a data-informed product loop. Product, at its core, is an overlap of dozens of disciplines including product management, DevOps, analytics, engineering, and consumer psychology. The teams responsible for these disciplines rely on a sound strategy and accurate data to build and ship usable products to customers. Too often, they jump from their high-level strategy and goals straight to designing their product features. They don’t have a workable method for leveraging data along the way to make informed product decisions, and they don’t test the impact to see if their strategy is working. John Cutler offers a solution: a data-informed product loop. (via Amplitude

How to use the build, measure, learn loop in the product development process. The build-measure-learn process is a fundamental part of the lean startup methodology introduced by Eric Ries in his book “The Lean Startup.” Over time, companies across different industries have used it as a valuable tool for building successful products. Team Userpilot explains how to apply this framework at every stage of your product development cycle and drive product growth. (via Userpilot

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We are thrilled to invite you to two world-class Product Management conferences happening in 2024 that promise to be truly transformative experiences: the New York Product Conference (NYPC) in Manhattan on April 18th and the European edition of INDUSTRY: The Product Conference in Dublin, Ireland from June 17th to 19th.

Join your product peers for inspiring keynotes and networking, valuable insights, and actionable strategies. Ultimately, you'll be empowered to gain more influence, spend your resources wisely, enhance your skills, and build meaningful connections. And if you register this month – you’ll save over 40% on your passes – don’t miss out!
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Thank you

So, I was all set to dive into this week's OpenAI saga (and seriously – it’s almost crazier than a season of Billions), but then I realized something. It's Thanksgiving – and maybe it’s better to hit pause on the tech drama and talk about something a bit more important – being thankful.

Thanksgiving is this unique time when we step away from our screens (well, kinda) and think about what really matters. Sure, we all love a good product launch and solving complex problems, but this week, let's also remember to appreciate the simpler things. Like, how amazing is it that we get to work in such a dynamic field with people who are as passionate about their work as they are about supporting each other?

And this is also a time when we can recognize what’s important to us here at Product Collective – you! Seriously… thank you. We wouldn’t be doing what we’re doing without all of you… whether it’s joining us for our INDUSTRY Interview video chats, being active on the Member Hub, or joining us for our in-person conferences. To say that we’re thankful for you would be the biggest understatement ever. But I’ll say it again. Thank you!

I’m thankful for every question asked, every insight shared, and every "Aha!" moment we’ve had together. This community isn’t just about managing products; it’s about building relationships, learning from each other, and finding that little bit of inspiration that we didn’t even know was going to hit us when it did.

So, while I'll get back to dissecting the tech world's ups and downs next week, let's use this week to count our blessings. Whether you're spending Thanksgiving with family, and friends, or a good ol' Netflix binge, take a moment to appreciate the journey we're on together.

Here's to a community that's more than just a group of professionals – you're a bunch of awesome humans making the product world a better place. 
Happy Thanksgiving, everyone! 🍁

Why read the document when you can ask AI? Notion recently introduced Q&A, a new feature that allows you to get answers about any document in your workspace through conversational interface. So the next time your stakeholders have questions about your product, they can ask questions about your product brief or roadmap. They may even get a correct answer.

Want to understand a process, but don’t like reading process diagrams? Celonis, a SaaS company that focuses on process map diagramming, released new capabilities to make processes more understandable. The new feature analyzes process flows and creates an intelligence graph that you can query through a chat interface. So, now if someone from a different department wants to understand how your process works, they can query Celonis instead of trying to decipher your process diagram.

A backlog is more than a list of stories. A story map provides a simple way to see how user stories relate to each other in terms of order of activity and priority. If you’re looking for a way to create and share story maps virtually, StoryMap.site is the website for you. You can create the map with simple text input and use emojis to communicate various things, like key steps, frustration points for the user, or even tag releases or priority.

You put instant messaging in my email app. Gmail is running a new experiment trying to turn the email app into an instant messaging app. When looking at an email message you may see a quick reply bar that looks just like instant messaging input. The experiment offers a one-line input bar at the bottom for replies that will send a message with your brief reply. So far, the experiment has seen a very limited release, but you may be instant messaging from Gmail soon.

How to use the product discovery loop to find product-market fit. Some time ago, Holly Hester-Reilly spoke at the Lean Startup Summit in Berlin about how to use the product discovery loop to build high-growth products, from finding your first product-market fit to iterations and strategy development later in a product’s life. Holly lays out those ideas by describing product-market fit and breaking down the process of attaining it. (via Holly Hester-Reilly

Too many iterations are a huge problem. The concept of “The Sunk Cost of Iterations” is deeply rooted in today’s product development sphere, where iterative processes are not just encouraged but often deemed essential. With rising market competition and evolving consumer demands, iterating has become a go-to strategy. But how many iterations are too many? And at what point does the cost of repeating outweigh the benefits? The Weave Media team dives deep into these concerns, aiming to provide clarity, drawing from both data-driven insights and real-world examples.

Practical AI Applications for Product Managers

Wednesday, December 6th @ 01:00 PM EST

In this interactive fireside chat, we'll dive into the practical applications of AI specifically tailored to enhance the productivity and effectiveness of Product Managers. We'll talk through how how AI can automate and expedite data analysis tasks and forecast trends, demand patterns, and customer behavior — and explore how AI can automate repetitive and mundane tasks, such as data entry, report generation, and scheduling, freeing up your time to focus on strategic initiatives and higher-value activities. Plus, you'll have a chance to ask questions of your own!
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Navigating the AI Era: Ethical Considerations and Redefining the Product Lifecycle

Wednesday, December 20 @ 01:00 PM EST

Join us for a dynamic virtual fireside chat with John Haggerty, a seasoned product leader, as we delve into AI's ethical landscape and lifecycle nuances in product development. This insightful session will highlight the critical ethical and legal considerations pivotal in AI and compare the AI product lifecycle with traditional approaches. Whether you're an experienced product manager or just starting with AI tools, this discussion will equip you with essential insights for navigating the evolving world of AI in product management.
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You're invited -- exclusive AI in Product Management interviews

Monday, November 20, 2023

SPECIAL DOUBLE EDITION: AI IN PRODUCT These online interviews focus on AI in Software Product Management, highlighting both ethical considerations and practical applications. The first session

❓ What's the status?

Friday, November 17, 2023

Product Status Updates How to write a product status report (with template and examples). Communication is essential for successful project outcomes. Distributing product status reports is a great way

🔬 Product people - analyze this

Friday, November 10, 2023

Analytics for Product People What is product analytics? Product analytics is the process of analyzing how users engage with your product. It involves collecting data, tracking user actions and product

🔢 The best metrics for your product

Friday, November 3, 2023

What metrics are best for your product? Selecting the right product metrics. Executives want financial outcomes, strategists want systemic impact, managers want team accountability, teams want credit

🏪 Go to market strategy for your product

Friday, October 27, 2023

What's your plan for going to market? What is a go-to-market strategy? A go-to-market strategy can help your team avoid a "failure to launch" situation. This is a step-by-step plan that

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