🎙️ New Episode of The Dime Miss Grass: A Community to Brand Masterclass ft. Kate Miller
Welcome back to another episode of The Dime !
This weeks episode is
Miss Grass: A Community to Brand Masterclass ft. Kate Miller
Trust…..
The most under-recognized tool to guarantee brand loyalty.
The Cannabis industry is no different than others when building a brand.
Build trust, then leverage that trust via first-person data to create a product tailored toward your customer.
Miss Grass has done this exceptionally.
Starting as an Online Community, gathering 90K emails, and then using the data from the community to deliver a product that meets their needs and interests.
This week, we sat down with Kate Miller, Co-Founder & CEO of Miss Grass to discuss the following:
- How to convert an online Community to a brand
- Brand iteration
- Importance of terpenes combinations for consistency
- Using first party data to drive decisions
Guest Links:
- https://twitter.com/MissGrass
- https://www.instagram.com/kdebz/
- https://www.instagram.com/missgrass/
- https://missgrass.com/
Follow us: Our Links.
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
The Dime is a top 5% most shared global podcast
The Dime is a top 50 Cannabis Podcast
Sign up for our playbook here:
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🐣 Twitter: Bryan Fields, Kellan Finney
After you listen send us Feedback on this weeks episode:
What area did you enjoy most?
What area did you wish we expanded on?
What topics or guests should we go after next?
We'd really appreciate it if you could leave us a review on Apple podcasts it really makes a difference for us!
If you have feedback or questions, we'd love to hear from you at bryan@8threv.com Thanks so much for listening. See you next Friday.
Founders of 8th Revolution
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