🎙️ New Episode of The Dime Miss Grass: A Community to Brand Masterclass ft. Kate Miller
Welcome back to another episode of The Dime !
This weeks episode is
Miss Grass: A Community to Brand Masterclass ft. Kate Miller
Trust…..
The most under-recognized tool to guarantee brand loyalty.
The Cannabis industry is no different than others when building a brand.
Build trust, then leverage that trust via first-person data to create a product tailored toward your customer.
Miss Grass has done this exceptionally.
Starting as an Online Community, gathering 90K emails, and then using the data from the community to deliver a product that meets their needs and interests.
This week, we sat down with Kate Miller, Co-Founder & CEO of Miss Grass to discuss the following:
- How to convert an online Community to a brand
- Brand iteration
- Importance of terpenes combinations for consistency
- Using first party data to drive decisions
Guest Links:
- https://twitter.com/MissGrass
- https://www.instagram.com/kdebz/
- https://www.instagram.com/missgrass/
- https://missgrass.com/
Follow us: Our Links.
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
The Dime is a top 5% most shared global podcast
The Dime is a top 50 Cannabis Podcast
Sign up for our playbook here:
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🐣 Twitter: Bryan Fields, Kellan Finney
After you listen send us Feedback on this weeks episode:
What area did you enjoy most?
What area did you wish we expanded on?
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We'd really appreciate it if you could leave us a review on Apple podcasts it really makes a difference for us!
If you have feedback or questions, we'd love to hear from you at bryan@8threv.com Thanks so much for listening. See you next Friday.
Founders of 8th Revolution
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