The oversaturation of “Morning Brew for X” newsletters
The oversaturation of “Morning Brew for X” newslettersPLUS: It’s time for publishers to outsource their subscriptions to FacebookWelcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to subscribe, then you can click on this handy little button: Let’s jump into it… The oversaturation of “Morning Brew for X” newslettersBrian Morrissey wrote about the glut of newsletters that produce very little original content and exist mainly to summarize daily news within their niches:
I’ve come across what seems like hundreds of these “Morning Brew for X” newsletters over the last few years, and just as most of the aggregation-heavy news sites of the early 2010s eventually lost their momentum, I think many of these arbitrage-focused newsletters that produce little additive value will also face a reckoning. I wrote a piece a few months back about whether the Morning Brew model is crumbling, and I noted that aggregation-dependent media outlets almost always encounter diminishing returns once they scale past a certain point. After all, just about anyone can choose the most important news stories of the day and summarize them in a pithy style, and no amount of “growth hacking” will transform that aggregation into a truly differentiated product. How Bloomberg Media reached 500,000 paying subscribersBloomberg is one of only 16 English-language publishers to reach over 500,000 digital subscribers. Chief digital officer Julia Beizer spoke to Press Gazette about how the company reached that milestone:
ICYMI: How Starter Story grew to 1.4 million monthly visitors and $500,000 in annual revenueFounder Pat Walls discussed how he automated his process so that the site now operates as a sort of flywheel. Why influencers are pivoting to food contentMany influencers are expanding into food content — even in cases where they have no expertise in the topic— apparently because it's extremely advertiser friendly:
Why the podcast industry remains tiny outside of the USThe podcast industry remains tiny outside of the US. Why?
It’s time for publishers to outsource their subscriptions to FacebookI’m just kidding. I don’t think I even knew this functionality exists, but apparently you can paywall content on your Facebook page:
Given the company’s history with news outlets, I'm not sure Meta is going to convince many publishers to build their subscription businesses on Facebook. Want a daily dose of media industry news?I only send this newsletter out twice a week, but I curate industry news on a daily basis. Follow me on one of these social platforms if you want your daily fix: You're currently a free subscriber to Simon Owens's Media Newsletter. For the full experience, upgrade your subscription. |
Older messages
Are video podcasts worth the time investment?
Tuesday, November 21, 2023
PLUS: How new literary stars are minted
Freelance journalism doesn’t pay
Friday, November 17, 2023
PLUS: Why so many publisher ecommerce verticals produce such mediocre results
How Freetrail carved out a media niche for one of the country's fastest-growing sports
Friday, November 17, 2023
Ultra marathoner Dylan Bowman grew a highly diversified company on the back of his personal brand.
The advertising recession is over
Tuesday, November 14, 2023
PLUS: The internet is a video-first medium now
Was Jezebel a victim of keyword blocking?
Friday, November 10, 2023
PLUS: Writing fiction doesn't pay
You Might Also Like
Apple geofences third-party browser engine work for EU devices [Mon May 20 2024]
Monday, May 20, 2024
Hi The Register Subscriber | Log in The Register {* Daily Headlines *} 20 May 2024 eu Apple geofences third-party browser engine work for EU devices Rival coders must have Europe-based staff to build
They actually call it 'Kanaky'
Monday, May 20, 2024
and not New Caledonia. what happened last week in Asia, Africa and the Americas Hey, this is Sham, your very own news curator. Today is Whit Monday! To celebrate, I'm giving away today's VIP
University Professors Are Losing Their Jobs Over “New McCarthyism” on Gaza
Sunday, May 19, 2024
As brutal police repression sweeps campus encampments, schools have been cutting ties with pro-Palestine faculty members without tenure. Most Read University Professors Are Losing Their Jobs Over “New
Welcome to The Flyover
Sunday, May 19, 2024
Thanks for joining The Flyover! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Monday Briefing: Iranian president missing after crash
Sunday, May 19, 2024
Plus, Russia moves closer to Kharkiv. View in browser|nytimes.com Ad Morning Briefing: Asia Pacific Edition May 20, 2024 Author Headshot By Amelia Nierenberg Good morning. We're covering a
LEVER WEEKLY: They’re Coming For Your Home
Sunday, May 19, 2024
Corporate landlords are buying up homes and terrorizing tenants with junk fees and negligent maintenance, and other news from The Lever this week. LEVER WEEKLY: They're Coming For Your Home By The
10 Things That Delighted Us: From Electric Mops to Plum Sykes’s Perfect Pencil
Sunday, May 19, 2024
The most useful, thoughtful, and just plain fun things we uncovered this week. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may
💿 Confessions of a GameStop Worker
Sunday, May 19, 2024
If you're squeamish about bugs, bodily fluids, and bad smells, buckle up.
Guest Newsletter: Five Books
Sunday, May 19, 2024
Five Books features in-depth author interviews recommending five books on a theme. Guest Newsletter: Five Books By Sylvia Bishop • 19 May 2024 View in browser View in browser Five Books features in-
GeekWire's Most-Read Stories of the Week
Sunday, May 19, 2024
Catch up on the top tech stories from this past week. Here are the headlines that people have been reading on GeekWire. ADVERTISEMENT GeekWire SPONSOR MESSAGE: Register now for AWS re:Inforce: Hear