I published AI content on LinkedIn for 7 days – and no one noticed

Hey folks👋🏽

First of all, hope all Thanksgiving celebrators had a great time — and I hope everyone else had a chill last week Thursday!

Second of all, yesterday was Buffer’s 13th birthday! It’s been 13 incredible years of growth and evolution, and I’m super proud to be part of this team.

Let’s get into it!

💌 In today’s email:

• 🔎 I published AI content for a week on LinkedIn – and no one noticed
• 🤖 Use this AI Assistant prompt to turn your YouTube video descriptions into TikTok captions
• 📱Mitra shares a trending audio for your next Instagram Reel
• 📣 The latest social news, features, and bonus reads
• And as always, all the latest and greatest content from the Buffer blog.

Have a great weekend, and we’ll see you next Friday!

Warmly, 

Tami & the Buffer team

P.S. Want to get featured in a Community Spotlight? Join the Buffer community in Discord!

☑️ The poll of the week...isn't a poll

We’re taking over this section to promote our Social Media Predictions 2024 survey. We’d love to get your predictions about social media and the creator economy in 2024.

🖊️ Deep dive: I published AI content on LinkedIn for a week – here's what happened

I tested running a social media account using only AI-generated content to see if my audience would notice. I used a mix of Buffer's AI Assistant, Claude AI, and ChatGPT to create LinkedIn posts for one week – here's what the experiment found:

• Overall impressive performance: The AI content reached over 9,600 impressions and 150 engagements, surpassing my usual weekly averages. This significant engagement suggests that the AI content resonated well with the audience, achieving a meaningful scale of discovery.
• Practical advice won the day: I noticed a clear trend: posts offering specific, actionable advice were far more engaging than conceptual thought leadership pieces. My audience evidently preferred content with immediate, practical takeaway.
• The role of trust: The trust I've cultivated with my audience clearly contributed to the AI content's success. This highlights the importance of maintaining and building audience trust as a cornerstone of engagemen
• Prompting AI is an art: Achieving a natural tone in AI-generated content required meticulous prompting and editing. The initial drafts often needed significant refinement to truly echo my voice and style.
• Personal brand consistency is key: Staying true to my content pillars while using AI was crucial in ensuring my brand voice shined and made the AI almost undetectable. This approach ensured that the AI content met my audience's expectations and my branding goals
• The use of AI was seamless: My week-long experiment with 100% AI content went completely unnoticed by my audience. This speaks to the seamless quality of the AI in matching my content style and maintaining engagement levels

Moving forward, I'm planning to prioritise actionable advice in line with my content pillars. I'll also continue refining the AI's voice to more closely match mine, exploring its use to bolster consistency in my content creation

🏎️ Four creators speeding up their growth with Buffer

We pride ourselves on being an excellent tool for entrepreneurs and business owners to grow on social media — and our users were more than happy to back us up.

• Erik Berglund on Linkedin: “I've been able to consistently post for the last 5 months. I've never posted this frequently, and I've saved a ton of time while doing it. I likely save 4+ hours a month by using Buffer”
• Onlinemarketinges: “On TikTok we went from 110k to 310k with Buffer!”
• Reid on Twitter: “Doubled follower count and engagement has gone up 4x”
• Marian on Instagram: “I've saved weeks of time and have increased my engagement at 50%”

Want to skyrocket your growth? Click the link below to get started with Buffer today!

👇🏽 The latest from the blog

• We Checked in on the Social Media Predictions We Made for 2023 – Here's How They Performed: Here's a look at the social media and creator economy predictions for 2023 and how they turned out.

• How This Founder Built a $5 Million Product Business With No Experience in Product Development: Lisa Lane shares the investments and lessons that have helped her successfully grow a product business, even without experience.

• 42K+ Followers on LinkedIn: How I Built My Audience and How You Can Too: In this article, Charu Mitra Dubey shares the key strategies that have helped her grow to over 42,000 followers and how you can apply them to your LinkedIn.

• What’s the Best Time to Post on TikTok in 2024?: We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum reach.
• 5 Steps to Creating Your Social Media Marketing Strategy for 2024 — From Scratch: The key ingredient for great social media marketing? A great social media marketing strategy. Here’s one way to do it — in five steps.
  

🤖 A prompt for Buffer's AI Assistant

Get a TikTok caption from your YouTube description in 5 seconds or less with this prompt.

The Prompt

Given the following YouTube video description: '[insert YouTube video description here]', create a concise and engaging TikTok caption that captures the essence of the video.

The caption should be suitable for a TikTok audience, reflecting the video's key points in a brief and catchy manner. Please ensure the caption is under 500 characters and is engaging enough to encourage viewers to watch the video.

📱Social tip of the week from Mitra, Buffer’s Social Media Manager 

“Allow me to reintroduce myself 🤝”

When is the last time you introduced yourself on your socials? If it’s been a while, you may have some new followers who haven’t gotten to know you yet. You can use this audio on Instagram Reels to give some quick fun facts about you and your business!

Check out this example from @jamienovakrealestate where they share a combination of both professional and personal facts!

📣 What's happening in social?

Meta shared that Threads is set to launch in Europe this December; LinkedIn’s new AI tool might be able to help write your profile — at the risk of sounding robotic; LinkedIn has also updated its system for detecting rule-violating content and rolled out ID verification to more regions; TikTok says users are now watching clips longer than a minute; Forbes revealed its social media 30 under 30 class of 2024.

Get these updates and more in our new Notion page!

Thanks for reading! 💟

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