Everything you need know about AI ahead of 2024

AI Ethics: Why It Matters And How to Mitigate Risks

As AI investment grows, using it ethically is critical for protecting your brand and customers. We dive into why marketers should be concerned about AI ethics, the top ethical issues to understand and five actionable steps you can take to maintain ethical AI practices across your organization.

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How To Craft An Effective AI Use Policy For Marketing

AI adoption can give businesses a competitive advantage—so long as teams use the technology responsibly. A well-defined internal AI policy is essential to protecting your brand reputation and sensitive data. Here’s what marketing leaders should advocate for when crafting an AI use policy to harness its benefits and drive impact.

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How To Use AI Writing Prompts To Get The Best Out Of Your AI Tools

Even with new technologies, the old adage applies: Garbage in, garbage out. AI writing prompts—interactions between the user and AI tool to generate desired results—can spark creativity and ensure you’re getting the most value from your AI investments. We share tips for mastering AI prompts and different use cases to optimize your efforts.

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11 AI Marketing Tools Your Team Should Be Using In 2024 And Beyond

AI is reshaping sales and marketing, from how brands deliver customer support to their ability to personalize promotions and analyze data. No matter your needs, there’s an AI marketing tool for you. Explore the best AI tools to achieve greater speed and agility across your workflows.

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