Social resources to share with leaders for 2024 planning

This Is What Your Social Team Will Look Like In 2028

When working in social media, time moves in interesting ways. 2018 feels distant and 2028 is right around the corner. Social media marketing isn’t adapting to changes of the times—it drives the change. Get insights from Sprout about the next five years to better equip your team for the next era of social.

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Optimizing Social ROI Demands A New Way Of Working

As business leaders increase social media budgets, their expectations for instant results rise too. Yet, 69% of leaders say social data is currently underused in their orgs. Learn how your business can improve social data sharing internally and capitalize on it across departments.

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Demonstrating The Value Of Social To Your CFO

It's up to your CMO to show execs marketing successes, building a case for future investment. Championing social strategies to the CFO is essential to safeguarding funds. Sprout CMO, Jamie Gilpin, outlines how to build a trusting CFO partnership, ensuring your social investments stay protected.

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Social Media Scorecard Templates To Keep Your C-Suite Informed

Raw data and lengthy stat-stuffed reports don’t tell a compelling story to execs. Instead of overwhelming leaders with all the data available to you, give execs a digestible overview of your brand health and social strategy with scorecard templates built to share key insights.

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