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​Podcast, YouTube, Blog​

Dear founder,

Amanda Natividad (@amandanat) is an expert in marketing and writing. She talks about using humor and strong marketing skills to understand what people on social media like — and what resonates strongly enough to make them do things. We discuss making content that's not just different but interesting and true to your audience.

Among many intriguing stories, she mentions how Rand Fishkin started following her (and how she overreacted to it!)

But it worked out. She quickly found herself working with Rand on SparkToro. Amanda even shares a few tips on using tools like SparkToro to better understand what people want to see, who they interact with, and where they are.

We talk about the future of making content, including using AI for new ideas. Amanda believes in growing your audience by being liked, not just being the best.

She's planning to grow her marketing course and talks about how a fractional marketing director can help small businesses and solo workers.

This chat with Amanda is full of easy-to-use advice for improving your marketing.

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