Personal Brand VS Corporate Brand: Which One is More Effective?

I have a personal brand with millions of followers.

And I have a corporate brand.

The corporate brand isn't anywhere near as popular, but the company is of decent size with over 750 employees.

So I wanted to see which was more effective in helping generate revenue.

After all, as marketers, follower counts and visitors are more vanity metrics than revenue.

The results were interesting. Here's a breakdown of the revenue generated from personal versus corporate brand.

I hope it helps you decide where to spend your branding efforts. The results were pretty clear.

Cheers,

Neil Patel