Handwritten text as a video hook, LinkedIn manual bidding, cost cap campaigns, and more

Fast marketing tactics we’ve spotted around the web

Get inspiration for your next growth experiments. Here are 4 fast marketing tactics we found this week:

Use handwritten text on a notepad as your video’s opening hook.
Decrease cost per lead on LinkedIn with manual bidding.
Go all in on cost cap campaigns on Meta to avoid cannibalization.
Give the stage to your customers during your webinar.

1. Use handwritten text on a notepad as your video’s opening hook

What’s the tactic?

Write the intro or title of your social media ad on a notepad, and use that as the first shot of your video.

What was the result?

For SnoreRx, this led to a thumbstop ratio of 64%, and a CPA that’s 38% below target. This ad was also a clear winner out of 4 tested variations.

Source: Sven Muchow on LinkedIn

2. Decrease cost per lead on LinkedIn with manual bidding

What’s the tactic?

Once your LinkedIn campaigns are generating results, run your ads using manual click bidding, and optimize them for the lowest cost per click.

What was the result?

Catalyst Consulting decreased their client’s cost per lead by nearly 50%, their CPM by 65%, and CPC by 54%. This led to double the number of leads, while maintaining lead quality.

Source: Diego Oquendo on LinkedIn

3. Go all in on cost cap campaigns on Meta to avoid cannibalization

What’s the tactic?

Don’t run both highest volume (HV) and cost cap campaigns at the same time on Meta. Go all in on cost cap campaigns instead. This is because Meta has to spend all the budget on HV per day, stealing away the spending from your cost cap campaigns, and therefore also the data they need to optimize.

What was the result?

With this approach, Cody Wittick decreased ProT Gold’s CPA on Meta by 65% (from $279 to $96).

Source: Cody Wittick on LinkedIn

4. Give the stage to your customers during your webinar

What’s the tactic?

Facilitate peer-to-peer interactions during your webinars, by letting current clients share their success stories and directly interact with prospects.

What was the result?

sendXmail increased their conversion by 25% using this tactic.

Source: sendXmail on X

Would you like more tactics like these?