Raisin Bread by MarketerHire - Volvo's personalized WhatsApp chatbot

Volvo custom-trained the base of Meta’s large language model (LLM) to act like its customer care specialists, with a professional and polished tone to echo the brand’s personality. The bot was also programmed to retrieve data specifically on Volvo’s new EX30 vehicle.

To further customize the bot, Volvo selected which questions were “fair game” to answer and which questions would trigger a hand-off to a human customer care specialist. 

Meta directly supported the bot’s media strategy by serving Facebook and Instagram ads directing users to chat with Volvo on WhatsApp.

Volvo is hoping to gather data from WhatsApp's 2 billion active international users, primarily on younger consumers and Hispanic consumers.

72% of surveyed consumers were concerned about the potential for AI-based platforms to spread false information and 70% believed that generative AI integrations could further harm the user experience.

In response, Gartner predicts that 20% of brands will go “acoustic” by 2027, leveraging an absence of AI in their business as a point of differentiation.

Gartner’s researchers believe that “AI-free” as a positioning strategy will “distance brands from perceptions of AI-powered businesses as impersonal and homogenous.”

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Google will restrict election-related queries on Bard.

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