The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge💰

Edition: Friday, January 5th, 2024​
​A fun email for Friday. I hope you enjoy!​

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🎤 Listen to this email here:

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Swipe:

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The Las Vegas Sphere: "We turned our entire building into a billboard."

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The Luxor: "Hold my beer!"

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The Luxor Hotel (the big pyramid shaped thingy)....

....turned one of it's sides into a massive Dorito 😂

I don't know who thought of this but they deserve a raise! The amount of attention they'll get from this will likely far outweigh what they paid.

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Wisdom:

Friendly reminder to everyone with a website, change your footer from:

This is a common problem I see with a lot of websites and it makes them look out of date.

I don't think it has a HUGE impact on sales, but anything that triggers a users "Spidey Sense" to make your website look illegitimate is not helpful.

Go check if yours is updated now!

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Interesting:

​Mike was selling air purifiers for $1,000. They did not sell well.
But when he upped the price to $2,000, he couldn’t keep them in stock!

What changed?

The competition was selling at a $2,000 price point, so when he matched their price, the product seemed in the same league:

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Interesting thing about pricing:
​No one gets mad if you lower your price...
...but everyone goes nuts if you raise your price.
...so you may as well start with a high price early on:

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Picture:

After a year of making fun of the fandom over these giant Stanley mugs, I was gifted one for Christmas…and I gotta say it’s pretty awesome!

• Feels indestructible.
• It keeps stuff cold for DAYS.
• Doesn’t condensate and get things wet when I put ice in it.

I’m a convert!

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Essay:

Here's the things that worked well for me in 2023:

• NEWSLETTER: Great for interacting with audience (you're reading it right now)! It helps to stay top of mind and even sell things.

• SHORT CLIPS: Great for staying top of people's social media feeds, get new audience on YouTube and Instagram. Hard to make a lot of these.

• LONG FORM PODCASTS to meet people, cut up into clips, have interesting conversations. Meh for views.

• COMMUNITY as a form of scaled training, work on tons of cool projects inside, make deeper connections with audience.

• SOCIAL MEDIA, mainly X, to meet people IRL, bounce ideas, and interact with people. Great for connecting, not great for direct sales.

• USING AI as an assistant to making content…but using it sparingly. In fact anything that's been "too much AI" has fallen flat for me.

• UNIQUENESS in content or brand. With content getting easier to make with AI, leaning into your uniqueness will become an advantage.

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Splurge:

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I've been the voice behind brands such as AppSumo (2.5m emails), TheHustle (3.5m emails), and are helping other brands like Codie Sanchez nail down their writing style and newsletter.

In 2024 we'll be taking on a few clients to send out a newsletter every two weeks for them.
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​Read more about Easy Mode Studio here →​

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I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

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