The biggest difference between the Creator Economy and traditional media
Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to subscribe, then you can click on this handy little button: Earlier this month, I sent a newsletter to my audience with the subject line: “Ask me a question.” Basically, I told everyone to jump into the comments section of the post and ask me any questions they have about the media industry or creator economy. Several of you did pipe in with questions, and so I spent a few hours jotting down notes and then recording my answers in front of a microphone and camera. I answered questions on a range of topics that include:
You can check out my answers in the video embedded below: If video embeds don’t work in your inbox, go here. If you want to listen to an audio version, subscribe to The Business of Content wherever you get your podcasts: [Apple] [Spotify] [Amazon Music] Do you want to submit questions for me to answer in this ongoing series?So I plan to devote a lot of time and effort to answering reader questions each month, and only paid subscribers get to submit questions to me. Here’s what subscribing gets you:
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How publishers should respond to declining Google traffic
Wednesday, January 10, 2024
PLUS: Another Substack writer joins the $1 million club
The Messenger didn't learn the media lessons of the 2010s
Friday, January 5, 2024
PLUS: Private equity backlash is fueling a local news resurgence
Why a news bundle will never save the media industry
Wednesday, January 3, 2024
PLUS: Why publishers are doubling down on live events
Yet more evidence that Meta doesn’t understand the Creator Economy
Friday, December 15, 2023
PLUS: How Google's generative AI will impact search traffic
How a former travel journalist built a paid membership community for the PR industry
Friday, December 15, 2023
Kelsey and Derrick Ogletree designed Pitchcraft to serve as a liaison between PR consultants and journalists.
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