Are you looking for a bit of good business news as you get back into the work groove after the holidays?

Thought so!

At Wolf Craft we help *a lot* of businesses improve their online presence—think websites, photography, copy, and social media.

Why?

Because, having a stellar online presence goes hand in hand with successful media outreach, sales, and business growth. And after 20 years in the industry, we know what works and what doesn’t when it comes to sending your stuff to editors.

On to the good news…

We’re hosting a workshop in a couple of weeks all about how to Tweak & Edit your online presence to support your PR and business growth goals.

Last week you got examples of creative businesses who took our advice and polished their homepages.

This week we wanted to show you three drastically improved About Pages, and give you a few tips to boot!

With that, a few about page tips for you

A common tip we like to give — “tell the stories you’d like the media to be telling about your business.”

Do you work with local artisans?

Is there a handcrafted element to your work?

Do your products involve an innovative or unique manufacturing process?

Use your About Page to tell these stories so your business stands out from the crowd. It’s a great place to give editors, potential clients, and fans a look into your creative process.

Tips to improve the about page on your website:

• Show off your creative process. Include studio and process shots.

• Call out unique aspects of your business. If you hand make all your work tell us! If your products are made in the US tell us!

• Take a professional founder photo that show’s off your creative POV.

• Don’t center-justify paragraph text, it’s hard to read!

If you want specific, actionable advice (with examples!) to make these types of strategic updates to your business's About Page, sign up for our Tweak & Edit PR Review Workshop.

The workshop will be live on Zoom Tuesday, Jan. 30th - 4:00 - 5:30 pm EST.

Can’t attend live? No problem!

Everyone who signs up will have lifetime access to the workshop recording, so you and your team can reference it whenever you’re making updates.

What past participants have said

Tweak & Edit PR Review - the deets

A workshop for creative businesses ready
to grow and get press in 2024

You’ll get actionable advice on:

• Writing website copy that converts

• Showcasing your newest products and services

• Leveraging your online presence to get more media attention

• Pitching and story angle tips

• Taking photos of your work that editors will want to publish

• Telling your unique story so you stand out in your industry

How the live workshop will work:

• $45 for all attendees

• We’ll use a lottery system to select 3 businesses to review live. If you're selected we’ll review your website and photography and give you specific, actionable advice you can start implementing that same day. Finally, someone is just telling you what to do!

• PR fundamentals apply to everyone. So, if you’re not selected, you’ll get to join the workshop and learn from your peers. It’s a win/win any way you look at it.

• The 3 selected businesses will be different types of creative companies. The workshop will include super useful advice for your business.

• You’ll be able to ask questions specific to your business during the 30-minute Q&A.

• You’ll get lifetime access to the recording to reference when you need it.

Thanks for giving us a bit of time in your inbox!

Nora & Kirsten

How to work with us

If you want to get great at telling your story, for more
press and more clients, we can help!