The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼

Edition: Friday, January 12th, 2024​
​A fun email for Friday. I hope you enjoy!​

​

🎤 Listen to this email here:

​

Swipe:

Here's some great copywriting in real life:

• Meh Headline: “Lost Cat”
​• Great Headline: “Dude Where’s My Cat?”

Something that stands out even just a little more than usual can get way more attention!

​

​

​

Wisdom:

I heard a cool quote from Reid Hoffman in an interview (I'm paraphrasing):

​

The actual words he said were, "A pivot changes the product enough that there’s a risk of transition to lose customers or fail."

​

​

Interesting:

What do you think of a pricing structure like this?

​
​This pricing structure was taken from this page.
​​
In one chart it has 3 different services:​
​$ = Self Paced Course
​$$ = Self Paced Course + 1:1 Live Consult
​$$$ = Done For You Package

I personally love 3-tiered pricing like this:

I think the good part of this pricing structure is going with the lower option seems like a super bargain now.

The downside is it gives "more options" to consider, and therefore more brain power to expend before purchasing.

​

​

Picture:

If you’ve got a badass name, you gotta use it 😂

I see this guys billboard all over Austin and it makes me laugh every time, and his website is stuck in my head 😂

​

​

​

Essay:

Personal hobbies often end up having business value, I love this Tweet about having hobbies outside of your work:

​
Personal hobbies also also:
- Keep you sharp and learning.
- Help avoid burnout.
- Are fun!

​

​

Sketch:

This incredibly detailed image instruction set gives the full instructions on how to make ~40 drinks. It’s kind of cool how much data is easy visualized in this one image:

​

​

I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

​

​​​​​​​

​

​

​