Ayush Chaturvedi - ⛵ $13K/m while living on a boat
SuperFrameworksBy Ayush🙏 Quick question before we start - I'm doing a little survey to understand your pain points better and improve the newsletter for you. What’s a biggest challenge for you right now?
Just reply with 1, 2 or 3. Is it anything else? Hit reply and let me know in a line or two. Or share your opinion in this Twitter poll. Now, onto today's topic - LeveMeAlone is a simple email unsubscription service making $13K per month. This is a great example of building a painkiller instead of a vitamin. A single feature, laser focused SaaS - the best type of business independent entrepreneurs can build. James Ivings and Danielle Johnson are doing it quite well. And they’re doing it while traveling the world, living in a boat! That’s the power of indie hacking. Failure FirstBut LeaveMeAlone was not James and Danielle’s first project. When they started out building their own products, they started with a very traditional approach. For their first startup, they tried methods like traditional social media promotion, cold email and PR. Nothing worked! 6 months of effort, tons of features built, crafting the perfect product. Only to learn that nobody actually wanted what they had built. They had to start over! Starting LeanWith LeaveMeAlone, James and Danielle were solving their own problem. But many a times that’s not enough. Everyone starts out scratching their own itch. What you really want, is that your problems are felt by many other people in the world. And they’re felt so painfully, that they’re wiling to pay money to get them solved. James and Danielle did this by building a very minimalist version of the product, putting up a landing page, and sharing it with friends on social media. They started Building in Public and got a great response. More importantly, they learned an important truth - Writing code is the least important part of a business. Early TractionAfter the initial validation, they launched a closed beta of LeaveMeAlone in the Twitter maker community. Their first users validated the idea, gave them quality feedback, and made feature requests. And the product grew from there. Eventually they got ready for a Product Hunt launch. Exactly 5 years ago - back in late January 2019, they officially launched LeaveMeAlone on Product Hunt. They also simultaneously launched on HackerNews, and that traffic caused a 15 minute server outage that day. But they won PH, and how!
Since then they’ve continuously iterated on the product with user feedback. And they’ve shared their journey publicly. Growth Channels - Spiky + SustainableProduct Hunt has been a good source of growth for James and Danielle over the years. They’ve launched there 4 times and every time they’ve received great feedback and response. LeaveMeAlone is an open startup - which means all their traffic and revenue stats are public. We can take a look at them, and get inspiration and insights for our own businesses. They get about 30K visits every month. Their major traffic sources are -
Lately they’ve hired a marketing manager and started to focus on Search Engine Optimization (SEO) Their SEO traffic has grown significantly in 2023 - I’m working on a deep dive report on LeaveMeAlone’s SEO strategy for the Indie Masterminds community members. If you want to go deeper and apply it to your own business, then make sure to sign up this weekend. I’ll publish the report next week. Top Lessons from LeveMeAlone’s Success
Further Reading -
Thanks for reading Here's a web version of this post to bookmark and share. Simple SEO strategy for a low ticket SaaSSimple SEO strategy for a low ticket SaaS (<$49/m) - To get sustainable long term traffic -
Simple NOT easy. More in this tweet. From the vault -3 random post from the Superframeworks archives -
🔗 Super LinksUseful links you don’t want to miss -
Last week’s top link -
🤗 How can I help?“You are the average of the 5 people you surround yourself with” Surround yourself with better people 🤷🏻 Whenever you’re ready, consider joining the Indie Masterminds community. The goal of this newsletter is to inspire and motivate you, but the goal of the community is to help you take action and go to the next level in your journey. So if you’re at that stage where you don’t need more inspiration, but you do need to take the right action, then come join us! We’re here to help 🫂 Thanks, Ayush 🙏 |
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