They Got Acquired - 6 figures for this niche content site

January 23, 2024
​Read on web​

We’ve all heard stories about people who try and try again before they succeed.

But six attempts? That’s persistence.

That’s how many businesses Ash Read launched before finding significant traction.

Starting at age 18, he built multiple software businesses over the next decade. Yet his successful venture wasn’t software. It was a niche content website.

It was all about home goods, so he called it Living Cozy. He built it around SEO, using quality content, and monetized with affiliate marketing.

In the summer of 2023, he sold the buiness for 6 figures.

Interesting points from his story:

• He didn’t find success until he abandoned what he thought he should build – software – and leaned into his strength, content.
• The business only took off once he devoted himself to it full time.
• He paid writers well to bring in those with experience at publications like Architectural Digest and Apartment Therapy.
• He managed a profit margin of over 80%.
• When he sold, he focused on getting the most cash upfront vs. earnouts and other contingencies.

See our full story:

​He was determined to build software, but finally found traction with a niche content site​

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Behind the Business (of TGA)

Here's an interesting outcome from 2023:

LinkedIn became more valuable for audience-building than Twitter.​
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I used to write Twitter threads, then turn them into LinkedIn posts.
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Now I write for LinkedIn, and only sometimes take the time to repurpose for Twitter.
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Anyone else seeing the same?

Lots of interesting perspectives (and nodding along) in the comments of this LinkedIn post.

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​