How Yannick grew this Twitter tool into a 7-figure business

In today's edition:

💡 Case Study: How Yannick grew this Twitter tool into a 7-figure business

🍿 Video: 1,000 beta sign-ups for a new SaaS app?!

📱 App: The best way to measure your SaaS metrics

✏️ Post of the week: A "little" inspiration for ya!

👨‍💻 The founder:

I’m Yannick, and I’ve been an entrepreneur for over 15 years. In the past, I helped a Dutch startup grow to over 3M ARR.

Today, my focus is Hypefury. I co-founded it with Samy Dindane, and I manage all our marketing initiatives.

🌱 The early days:

I met my co-founder Samy on IndieHackers. He came up with Hypefury to scratch his own itch. It was around August 2019 that scheduling became mildly popular on Twitter, and he observed there was no tool to schedule threads. He tweeted about it.

That was it. There were no elaborate business plans, strategies, or anything. One weekend, he sat down and coded the MVP. He picked the name “Hypefury” from a GitHub name generator.

It was finished in 3 days, and he shared it with the first circle of users. When it started getting traction, he realized he wanted to grow into a business and set out to find someone who would take care of growth and marketing. He shared this on IndieHackers, and I saw potential in the app. That’s how we came together and started the business.

🔥 The biggest growth hack:

We started with just SEO and affiliate marketing. Doing affiliate marketing in the beginning is a great way to get more traction. You’re outsourcing your marketing to tons of people who you only have to pay when they sell something.

In his case study, he also shares how they acquired the first few customers.

🍿Video

1,000 users for my beta SaaS product?!

If you didn't know, I've started a weekly vlog documenting every single move in building my newest SaaS product. Watch here :)

Measure all of your SaaS data such as CAC, LTV, etc.