Marketing Junto - It's All About Pace and Patience

It's All About Pace and Patience

A dynamic scene on a paved road with two people one riding a bike and the other running alongside.

Business, especially in the digital marketing space, is a lot like running or riding a bike. It has a lot to do with pace and patience.

Let me explain. If you're not committed and consistent with your digital marketing and you're all scattered then your post and the power of the message is diminished. Having a consistent pace is key. Also being patient with the reality that converting readers, listeners, social media connections into business takes time.

Here's an example. Those who listen to my podcast Entrepreneur's Enigma will notice that I'm changing the pace of how many times a week it comes out. Instead of twice (Tuesdays and Thursdays), it's only coming out Tuesdays. It has to do with the pace of which it's coming out.

I noticed that the Thursday shows were getting less promotion and less traction and were causing me more stress than if I paced everything down to once a week (on Tuesdays).

So that's pace, what about patience? Well the main goal of Entrepreneur's Enigma is to generate conversations with high level entrepreneurs and decision makers who might want to do business with my agency, Goldstein Media.

It is a game of patience. You have the person on the show. You have a great conversation. Most times the guest asks what I do full time and that's where I tell them about Goldstein Media. I don't pitch them, just tell them about it. I make sure we connect on social media and stay in touch.

When the podcast comes out, I have a second reason to reach out and connect.

It's a waiting game. Has patience paid off? A little. In 200+ episodes I've had 5 or 6 good conversations about working with my guests and one so far has converted into a nice ongoing project.

With the patience, you have to realize you got to enjoy the outreach and connection as much as getting the business, because often patience is a long game.

What do you think? Hit reply and let me know.

The Latest From Entrepreneur's Enigma

Kent Lewis on Entrepreneur's Enigma album art

https://gmwd.us/kent

Web Jawn

Gmail and Yahoo Mail now require DMARC policies; Here’s how to easily add them
Very important to do this or your emails might not be delivered and that's no good!
OpenAI responds to Congressional Black Caucus about lack of diversity on its board
This is an issue that I think a lot of startups and businesses need to be aware of DEI, especially at the top. I know the startup I'm working with needs to work better at DEI and plans to.
General purpose humanoid robots? Bill Gates is a believer
Ever want a Rosie (from the Jetsons)? Well, they might be on the way. But what about Skynet?
FTC probes Amazon, Alphabet, Microsoft, OpenAI, Anthropic and their massive generative AI deals
Of course this is going to happen. The FTC is doing a good job at its... well... job.
Hugging Face teams up with Google to accelerate open AI development
I love the idea of open source EVERYTHING and Hugging Face is doing a good job at it. Maybe this teaming up will be a good thing for open source AI.
A professional mentor helped me launch my tech career. Here’s why it was essential for me
Mentors are great, especially in the tech and startup space. I've been lucky enough to have some great mentors and to be a mentor/advisor to a few startups.
N.S.A. Buys Americans’ Internet Data Without Warrants, Letter Says
Well this is disturbing, but not surprising one bit.
Explicit AI deepfakes of Taylor Swift have fans and lawmakers up in arms
This is worrisome and disturbing to say the least. But, unfortunately it's a biproduct of AI and bad actors will exploit it. Which ruins it for the rest of us.
Google: HTML Structure Doesn't Matter Much For Ranking
Make sense. It's a computer reading code. So if it's not pretty no big deal.
About Those Google AI Search Quality Raters
What possibly could go wrong? I don't know, quality? 😒
BeReal, which now has 23M DAUs, is onboarding brands and celebs
Never got into BeReal. But glad to see they're innovating and expanding.
Podcasts Are Cool (Again?)
I'd say they always were, but I think we might be in a new renaissance for podcasts.
How to Get More Leads from Your Branded Podcast
Some good tips in here to grow your leads from your podcast.
Data Liberation Needs to Happen within WordPress, Too
It really does. Just pinning this on other platforms isn't the whole story.
ChatGPT for SEO? You’re Using It Wrong
Great points made here. You can't ask ChatGPT for information it has no way of knowing. That's just the tip of the iceberg. A must read article.
Anthropic confirms it suffered a data leak
Data leaks are going to happen, but it's never good, especially when it comes to new technology.

An Interview With WordPress Co-Founder Matt Mullenweg on WP Tonic

	WP-Tonic

We Interview Matt Mullenweg, Co-founder of WordPress & CEO of Automattic

I generally like Matt. I think he is in a tough situation, that he's the figurehead, for better or worse for the WordPress project. If the guy says one wrong thing everyone jumps on him. Though sometimes just apologizing works and sometimes he doubles down. Hey, no one is perfect. This is a great interview. And what's more, Matt's about to go on sabbatical for a few months. Lucky guy!

I Was On The Press This Podcast!

I was invited on to talk to Doc Pop on WP Press This to talk about owning your own content and why it's so important it is to do. Check it out here!

---

That's It For This Week! Keep Rocking It!

-Seth

https://shrtn.vip/sgid

Unsubscribe From This List | Manage Email Preferences

Marketing Junto - It's All About Pace and Patience

It's All About Pace and Patience

The Latest From Entrepreneur's Enigma

Web Jawn

An Interview With WordPress Co-Founder Matt Mullenweg on WP Tonic

I Was On The Press This Podcast!

Older messages

Hyper-Local Social Media Might Be The Future

So YouTube Is Getting RSS Importing For Podcasts...

No Place For Nazis

New Year... New You?

For Crying Out Loud, Own Your Content!

You Might Also Like

3.1 million visitors/mo from a simple tool

Update: AI Explored podcast With Michael Stelzner

'Can You Stay Curious a Little Bit Longer?'

The Catch-22 in Hiring Today

Don't Overlook Creatives: Success with TikTok ads

Valuations can be deceiving

How will foreign policy fare after the world's biggest election?

7 secrets of Reddit

Profit Potential - Not to Be Taken Lightly

The Future of Coding with AI: An Interview with Eli Hooten