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Just a reminder: Tomorrow, Gmail and Yahoo roll out big changes for anyone who sends newsletters. These changes aren’t recommendations — they’re requirements.

Here’s the Inbox Collective guide to the changes. Make sure you’ve gone through everything and are compliant in advance of the February 1 deadline!

—Dan (say 👋 via email or LinkedIn)

David C. Baker Built a Million-Dollar Consulting Business Through His Newsletter

In 1996, David C. Baker launched his first newsletter. Nearly three decades later, that newsletter is at the heart of a business that billed $1.7 million last year.

But what’s remarkable is that Baker has built this big, successful business, and one where email is central to his strategy, and yet he seems to ignore every common rule of email marketing.

His newsletter has no welcome series, and he rarely promotes his own services. He doesn’t put content behind a paywall. Baker doesn’t even have a particularly big list — he reaches 13,000 subscribers through his newsletter.

So how does a consultant who never seems to pitch his own services, who doesn’t have a massive email list, and who gives so much away for free end up building a business that brings in seven figures a year? I wanted to know more. Read our interview →

The stories you’re reading on inboxcollective.com are made possible thanks to the generous support of our winter sponsor, beehiiv, an all-in-one newsletter suite with built-in growth and monetization tools, no code website and newsletter builder, and best-in-class analytics that actually move the needle. Start your journey with beehiiv today.

In case you missed it...

One more time: Here’s what you need to know about Gmail and Yahoo’s big changes for newsletters.

Every newsletter should incorporate audience feedback into their strategy. Here’s what to ask in a survey to make sure you’re building the right newsletter for your readers.

Should you use single opt-in or double opt-in for your newsletter? Let’s talk through both options and see which makes sense for you.

💌 Did a friend forward you this newsletter? Sign up for Inbox Collective’s weekly newsletter here.

📬 Want to work with Inbox Collective? Here’s how I can help you.

🎯 Want to reach an audience of 10,000+ people in the email space? Here’s how to become an advertising partner.

✍️ Looking to hire or be hired? Join the Inbox Collective talent collective.

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📬 No. 20 | Newsletters Lessons With David C. Baker

David C. Baker Built a Million-Dollar Consulting Business Through His Newsletter

In case you missed it...

Older messages

📬 No. 19 | The big Gmail + Yahoo changes

📬 No. 18 | How to Measure Newsletter Success

📬 No. 17 | Mistakes Non-Profits Make

📬 No. 16 | Steps for Great Deliverability

📬 No. 15 | Can You Still Trust Click Rates?

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