Messages
2/27/2025
10 : 14
The Newsletter Conference is back!
May 2 in New York City. I've got 25 coupon codes for $100 off. Get your tickets today. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/27/2025
9 : 34
📬 No. 67 | Ask a newsletter therapist
A conversation with Expedite's Kristen Hawley. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/27/2025
7 : 4
Time’s running out to nominate your newsletter for The Inbox Awards!
Applications close Sunday. Apply now! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/27/2025
6 : 45
📬 No. 68 | Lessons from 366 days of email
It's not easy to send an email every day — but it might open new doors for you. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/27/2025
6 : 44
UPDATE: Now with working links! —> 📬 No. 68 | Lessons from 366 days of email
(And yes, you can actually click on the links now.) ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/14/2025
2 : 24
📬 No. 66 | The Eight Types of Emails
Here's how to incorporate all of them into your email strategy. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
1/15/2025
15 : 24
📬 No. 62 | What I learned about newsletters in 2024
“I love that I get the chance to ask questions and keep learning. Here are a few big takeaways.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
1/9/2025
2 : 14
Join me in Copenhagen this summer!
I'll be hosting the Newsletter Strategy 2.0 workshop — and I'd love you to be there, too! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
12/19/2024
6 : 14
📬 No. 61 | What I wish I’d known
“It's ok to do things your own way. It's a long game, with emphasis on the 'game,' and you should keep playing as long as it's fun.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
12/11/2024
15 : 24
📬 No. 60 | “Little things can actually make a big difference”
An interview with one of the fastest-growing newsletters in Nigeria. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
12/10/2024
6 : 14
📬 No. 59 | Designing a better newsletter
“With the 1/5/10 strategy, you're training readers to understand that they don't need a ton of time to get something out of your newsletter.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
11/27/2024
15 : 24
📬 No. 58 | Improving your landing page
“You may be missing out on list growth — all because your page is missing a few elements.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
11/20/2024
15 : 24
📬 No. 57 | An underrated growth hack
“Figuring out what readers really like is often a mystery. But one tactic works especially well: subscriber interviews.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
11/15/2024
6 : 34
📬 No. 56 | How to name your newsletter
“Your focus or scope may change over time. If possible, pick a name that could still fit if that happens.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
11/8/2024
15 : 24
Let’s talk landing pages
Join me on Nov. 19 for a free webinar where I'll share the secrets of great landing pages. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
11/6/2024
15 : 24
📬 No. 55 | AI tools for newsletters
“No matter what you need, there's probably an AI tool to help.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
10/30/2024
14 : 24
📬 No. 54 | How to diagnose a drop in engagement
“Here's what to investigate, and how to tell if it's related to your sender reputation and deliverability.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
10/23/2024
17 : 14
📬 No. 53 | Your newsletter questions, answered
“Here are a few answers to help you figure out what's right for your strategy.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
10/20/2024
6 : 4
📬 No. 52 | Get your logo into the inbox
“If you depend on your email strategy for revenue, you should be giving either the CMC or the VMC a closer look.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
10/2/2024
14 : 24
📬 No. 50 | Ask the right questions (the right way)
“Polls help you learn about your readers and build a better newsletter. Here's how to use them effectively.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏