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Here’s my mantra for 2024:

You won’t know everything at the start. But surround yourself with smart people, get all the help you can, and ask lots of questions. Every day, you’ll learn a little more. You’ll never learn it all, but one day, you’ll find yourself in a new situation and realize that you know enough to find your way to the right answer.

Happy New Year, everyone.

—Dan (say 👋 via email or LinkedIn)

10 Steps to Maintain Great Deliverability in 2024

As we step into a new year, it’s time for email marketers to reflect and recalibrate. The holiday season, with its flurry of promotional emails and donation asks, might have left your audience feeling a bit overwhelmed. January is a great time to give your email strategy a little TLC.

Yanna-Torry Aspraki is back with a new edition of Ask a Deliverability Expert, walking through ten steps to make sure your emails keep reaching the inbox. Dive into the 10 steps →

2024 is here. It’s time to transform your newsletter goals into reality with beehiiv

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*This content has been promoted by our partners*

In case you missed it...

One ESP says 63% of all clicks they see in emails come from bots. Can you still trust your click data? And what does all of this mean for your email strategy?

“What I would say is to keep things simple rather than trying to do everything. Keep it really focused on one thing: Writing the best newsletter and building the best newsletter product.” And 20+ other pieces of advice newsletter operators wish they’d known before launching their first newsletter.

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📬 No. 16 | Steps for Great Deliverability

10 Steps to Maintain Great Deliverability in 2024

2024 is here. It’s time to transform your newsletter goals into reality with beehiiv

In case you missed it...

Older messages

📬 No. 15 | Can You Still Trust Click Rates?

📬 No. 14 | Picking the right platform for your newsletter

📬 No. 13 | What I Wish I’d Known

📬 No. 12 | The Hustle + Morning Brew alums shaping the future of newsletters

📬 No. 11 | Landing pages to learn from

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