Email from Litmus

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The best email content and news—handpicked and
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1 Feb‍ruary, 2024

Survey

What’s the State of Email?

Last year, with help from the email community, we discovered that 87% of marketing leaders say email is critical to their success alongside other insights that painted a picture of email being a very effective marketing channel.

As email is ever-changing, we’d love to hear from you. Share the ins and outs of your email program—from your top email priorities to the tools you use to get work done—and help us get the most up-to-date pulse on the email industry.

Be a part of this year’s game-changing insights that will be released throughout this year.

Start sharing!

Tracie Pang (she/her)
Email Marketing Manager

A call-to-action button that says 'convert' with a cursor hovering over it

True or false:
Email conversion rate is (the number of conversions/number of emails delivered ) x 100.

True
False

Scroll to the bottom for the answer.

Build brand trust in the inbox. How? With BIMI! Increase brand recognition and encourage engagement by implementing it in a few simple steps.
Make your emails “pop.” When paired with live text, including background images in your emails can add dimension and draw attention to your designs.
Reduce friction by embedding interactive forms. Centralize responses and increase conversions—without requiring subscribers to leave your email.
Free email tools that make a big impact. Whether your budget is tight or you’re in the market for a new tool, explore the key features of these free, time-saving tools.

My reading corner

It’s back: HubSpot’s State of Marketing Report! Learn the current marketing trends—such as targeting without cookies—from Search Engine Journal, Rock Content, and us.
A sweet treat for your subscribers. From expert-level gift guides to communicating shipping timelines, become your subscribers’ go-to brand this Valentine’s Day.
Speaking of, give some love to (and get inspired by) Really Good Emails’ 81 Valentine’s Day emails with plenty of promotional and customer appreciation examples.
Retention is key. While acquiring new customers is essential, remember to foster relationships with your current customers to engage with them long-term.

Email is a team effort

Megan Boshuyzen on LinkedIn says 'you probably should work with your designer on dark mode styles, but sometimes as email devs... we just gotta do what we gotta do' with a meme of Jean-Ralphio and Mona-Lisa Saperstein from Parks and Rec singing 'Don't-don't be suspicious'

Hey, it’s Tracie!

I’m an email marketing and AI fanatic who enjoys catchy subject lines and user experiences that just make sense.

Now that February is here, the new Yahoo and Gmail email deliverability rules are upon us. No need to panic; abiding by the rules isn’t too hard and it’s likely that you already have most in place.

The answer is a. True! Conversion rate measures how many people took a specific action in an email. Dive into 22 key email metrics to measure in your emails.

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Contribute to this year’s data-packed email insights, free email marketing tools, and more

What’s the State of Email?

My reading corner

Email is a team effort

Hey, it’s Tracie!

Older messages

How to maintain a library of 100+ email templates, newsletter strategy tips, and more

Email metrics to measure success, tactics to avoid common email mistakes, and more

Email tips for a strong 2024, lock in your email strategy, and more

Overcoming 3 common email hurdles, top Dark Mode resources, and more

Get ahead of Gmail & Yahoo’s rule changes, discover metrics to define email success, and more

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