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Do keywords still matter?
Thursday, February 8, 2024
There's a new buzzword floating around the SEO world. It's Generative Engine Optimization, or GEO. Behind the fancy name is a concept I've talked about for months now: optimizing your
AI content is a trap
Wednesday, February 7, 2024
When I say “content is not king,” I'm not saying content isn't important anymore. Content marketing should absolutely be a priority for you in 2024... but you need to focus on quality, not
NP Digital acquires Rebl House
Tuesday, February 6, 2024
With AI changing marketing rapidly, we believe creatives are even more important. It's where you get the most leverage... That's why we acquired Rebl House. Check out our latest acquisition.
Can AI Kill SEO in 2024?
Thursday, February 1, 2024
The search world got shaken up pretty good last year. But while others are freaking out about SERP changes and wondering if SEO is dead, I'm focusing on tactics that are still working and will keep
The $67 billion ad spend mistake
Wednesday, January 31, 2024
Companies will spend over $670 billion on digital ads this year. Crazy, right? When we chat with Global 1000 brands, they don't have an issue with spending money on paid ads. After all, more spend
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HIV Prevention, AI Tsunami, Statecraft, GLP-1 Again, Olympic Exoskeleton ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏