If You Could Ask Anything to a Growth Leader, What Would You Ask?

Hey, GrowthHackers!

If you could ask anything to a growth leader, what would you ask? You will have the opportunity to do just that at or upcoming community AMA session!

AMA with Gaurav Vohra, Head of Growth at Superhuman

🕕Thursday, February 29th, 9 a.m. PST

We are please to announce Gaurav Vohra, the Head of Growth at Superhuman is will be with us for a virtual session where he will answer all of your questions. He will share the story from 0 to 100M+ revenue, and answer questions about:

• Building a growth team at different company stages, from founding to Series C
• Crafting a stellar customer onboarding experience
• Unveiling early growth strategies that work
• Navigating the world of analytics for growth teams

Register now and send your questions to Gaurav!

WHAT'S NEW?

Are you ready to unlock the secrets to explosive growth? Let's dive in!

🏈 $7 Million for 30 Seconds? You bet! While the price tag for SuperBowl Ads may seem hefty, some argue it's the surest way to reach a mass audience in a fragmented media landscape. Here is an overview of the best ads served during the event, with plenty of lessons for markets and businesses with budgets  that are far from Super Bowl league.

🎯 X has  announced its new “Creator Targeting” ad option, which will enable brands to sponsor selected creator content in the app.

📍Pinterest reached 500M monthly active users and partnered with Google for international ad monetization.

💬 LinkedIn Connects with AI: The platform introduced an AI-powered icebreaker feature to help users start conversations effortlessly. This premium perk comes at a crucial time as job cuts drive new users to LinkedIn, with almost 20k layoffs in US based tech companies in January, and continuing in February (see list). They have also announced a new Media Planning API for agencies.

👨‍❤️‍👨 Bumble Gets Real: The dating app is also leveraging AI. They are introducing a new feature to combat fake profiles with its "Deception Detector". This AI shield promises a safer and more enjoyable dating experience for users.

🦜 Bluesky Takes Flight: Twitter co-founder Jack Dorsey's social media alternative opens to everyone, abandoning an invite-only system that the service used to help regulate growth for the past year.

🚀 Y Combinator puts out a new call for startups in areas like AI, spatial computing, climate tech and mor

Imagine you are the growth lead at Zenlytics, an imaginary B2B SaaS platform offering data-driven marketing automation. The product is sleek, the features are cutting-edge, but there's a hitch: trial signups are lagging. You're facing the classic cold start problem: limited brand awareness, a competitive market, and a tight budget.

Focus on 2 growth levers:

• Acquisition: How will you attract new leads and entice them to try Zenlytics?
• Activation: How will you convert trial users into engaged participants, showcasing the platform's value?

For each lever, propose 2 specific tactics/experiments you would implement, explaining your rationale and potential outcomes. Outline your approach to measuring success and iterating on your strategy.

Let's brainstorm, debate, and learn from each other as we help Zenlytics overcome cold start and skyrocket its trial signups.

 COMMUNITY FORUM 

🗨️ "What's one marketing channel or tactic that you've found to be surprisingly effective in driving growth?" Reply

🗨️ Got a question for community members? Post a Question

 COMMUNITY POSTS  

Davids vs. Goliaths: How Startups Can Learn from Super Bowl Marketing

While the Super Bowl ad space may seem like a distant dream for startups with limited budgets, valuable lessons can still be gleaned from the marketing strategies of big brands during this high-profile event. Here are some key takeaways.

The Role Of Unfiltered Recommendations In Your Customer's Journey 

A new report by Reddit,  reveals that over half of US shoppers are wary of traditional product discovery channels. They see through the smoke and mirrors of influencer marketing and find online reviews increasingly suspect. This erosion of trust has opened a door for a new kind of influence, one built on genuine connections and real-world experiences.

 INSIDER PICKS 

🤓 To Read: The new book by Matt Lerner on Growth Levers and How to Find Them. In this book you’ll get a process to map your growth model to find points of leverage where you can focus for the greatest impact.

💭 To Reflect:

🤝 Share the Love: Got a hidden gem that's transforming your growth game? Share the love! Drop your top recommendations at GrowthHackers Community to help a fellow community member level up.