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Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI

A number of marketers are frustrated that they aren’t getting the premium service they believe they’re shelling out for.
February 26, 2024

Meta’s layoffs continue to impact advertisers as the company replaces team members with AI

A number of marketers are frustrated that they aren't getting the premium service they believe they're shelling out for.

Additional coverage:

Other things to know about
  • Your last chance to submit entries for the Digiday Content Marketing Awards is this Friday, March 1. Recognize your team and join past winners including Disney, Airbnb and more.
  • A critical aspect of audience targeting with custom AI is the quality of the underlying audience data and the integrity of the matching process. Sponsored by Seedtag. 
  • Targeting attention requires a top-to-bottom effort by brands and agencies. Sponsored by Digital Turbine. 

Top Stories
Ivy Liu
A number of marketers are frustrated that they aren’t getting the premium service they believe they’re shelling out for.

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Advertisers’ emphasis on performance has led some TV network and streaming service owners to guarantee their ability to deliver against specific business outcomes.

While there’s no shortage of identity solutions on the market, category expertise and data will remain central to successful campaigns.

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Next week’s DMBS stage will host holding company executives, independent media agency leaders, clients and ad-tech experts who will share their knowledge, best practices and experiences with the audience.

For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner.

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Some media companies are putting the spotlight on their podcasts at SXSW this year in a bid to land business from new advertisers.

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Marketers are using AI for last-mile optimization to deliver the best format experience for a creative every time — ensuring the hard work put into crafting the campaign messaging, targeting and more reaches consumers in the best manner possible.

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Mozilla researchers say popular methods for disclosing and detecting AI content aren’t effective enough to prevent harm. Meanwhile, Pindrop is bringing more scrutiny to AI-generated audio.

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While sports media investments are rising, the complicated media landscape is forcing agencies and advertisers to rethink their content strategies.

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