With 'Charlie,' Pfizer is building a new generative AI platform for pharma marketing

Pfizer has developed its own generative AI platform called “Charlie,” named after Pfizer co-founder Charles Pfizer.
February 22, 2024

With 'Charlie,' Pfizer is building a new generative AI platform for pharma marketing

Pfizer has developed its own generative AI platform called “Charlie,” named after Pfizer co-founder Charles Pfizer.

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Top Stories
Ivy Liu
Pfizer has developed its own generative AI platform called “Charlie,” named after Pfizer co-founder Charles Pfizer.

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Sources claim Roku is hinting at the pending sunsetting of its OneView platform.

With a cluttered mobile landscape, most ads are easily skipped or scrolled past — contributing to wasted ad spend.

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Midway through Q1, publishers share early signs of digital ad growth.

In a recent Digiday and Clinch survey, agency respondents cited real-time adaptability and personalization at scale as the top two advantages DCO offers over non-DCO campaigns.

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The move will bolster Walmart’s retail media offering, Walmart Connect, adding streaming capabilities that will help it attract more brand marketing ad dollars.

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Advertisers spend time and resources ensuring their creative designs resonate with their audiences, which includes the underlying format delivering the ad to the user.

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Video advertising company Pixability has partnered with Black-owned digital video network Culture Genesis to expand its diversity efforts.

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In this week’s Digiday+ Research Briefing, we examine how Snapchat is pitching itself as an alternative to current social platforms, how Priceline and other e-commerce companies are approaching generative AI, and how legacy programmatic media buying practices often disadvantage Black-owned media companies, as seen in recent data from Digiday+ Research.

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