This “simple” AI extension for Google Meet is doing $3k/Month

💡 Case Study: This “simple” AI extension for Google Meet is doing $3k/Month

🍿 Video: It's (almost) time to launch!

📱 App: Creating eBooks has never been easier

✏️ Post of the week: One of the best things on YouTube...

In this case study, we learn how Russ Halilov and his team (pictured above) launched Bluedot, a “simple” Chrome Extension for Google Meet, in 2023, and now have over 200 b2b customers and a monthly revenue of $3,000.

🧠 The Founder

My name is Russ Halilov, and I’m one of the co-founders of Bluedot. We are building an AI Chrome extension for Google Meet. It writes notes during the meetings, so you can focus on the conversation rather than scribing. Unlike 99% of other tools on the market, we don’t have any bots/assistants joining your calls.

In the past, I scaled a recruitment agency business to over 500K in annual revenue and shipped 3 unsuccessful software products. 

💡 The Idea

When we were building the agency, it was always an issue to take meeting notes correctly during calls with clients or candidates. Even if people would take the notes, they were still very messy. 

Once we reached a size of 15 recruitment consultants, it became clear that we couldn’t continue the same way. Each client had different needs, and we had to ensure we had the most up-to-date information. 

This is when we started exploring different tools for transcription and realized that most of them are using annoying bots to record the meeting.

🚀 The Launch

We launched a private beta for people who were already on the waiting list. The product was doing 80% of the job, so we were confident it would bring value. We asked them to pay once we saw that users come back to the product and record more videos. After the first 2 payments, we felt it was time to launch. 

We spent a week preparing our PH launch, but it wasn’t successful. We got product #5 and a few hundred website visits. However, after the launch 4 prominent newsletters mentioned us, generating 10x the traffic. We didn’t expect such interest, and even now, some people convert to paid after learning about us 5 months ago from these newsletters. 

📈 The Numbers

Our traffic is constantly growing from organic SEO, content, Reddit, etc. 

Around 2K people installed our extension, and we have over 100 customers. Even though the number of installs might look small, it’s important to note we only allow to use the product with company email. None of this is from personal emails.

We're now at$ $3,000 in MRR.

🔥 Growth Hack

Reddit has been amazing for us. A few posts went viral and generated great growth in brand search and direct visits. You can see it in the screenshot from the recent post where people had to go and search our product on Google.


🤓 Read all about how they used LinkedIn outreach to acquire lots of users in the full case study (and more!)

🍿Video

It's (almost time) to launch!

I've started a weekly vlog documenting every single move in building my newest SaaS product. Today, I'm sharing the very first images of my new Saas (honestly, it's the most beautiful software I've ever built!)

PS: make sure to sub to my YouTube, going live somewhere this week, launching my SaaS, live, in public!

eBooks are still one of the best marketing tactics to generate leads. With this tool, that has a limited deal right now, it's never been easier!