GrowthHackingIdea - $34 vs $39 (study)
Researchers from MIT and The University of Chicago ran an experiment for price variations.
In their experiment, a mail order catalog was printed in 3 different versions and sent to an identical number of people. A standard woman’s clothing item was tested at the prices of $34, $39, and $44.
Results:
In all tests, the item ending with the number 9 price got the most sales.
Even when the item was priced at $39, it got more sales than the same item priced at $34.
Source: web.mit.edu
Cheers,Charlie Patel ;)
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