JC's Newsletter - Going upmarket
Dear friends,Every week, I’m sharing an essay that relates to what we are building and learning at Alan. Those essays are fed by the article I’m lucky enough to read and capitalise on. I’m going to try to be provocative in those essays to trigger a discussion with the community. Please answer, comment, and ping me! If you are not subscribed yet, it's right here! If you like it, please share it on social networks! Let’s never forget small businesses!Today, I'd like to discuss both a risk and an opportunity I see with Alan's evolution as we are in the process of signing extraordinary deals. We are moving forward with remarkable brands, and obviously, since these brands are large, they have a significant impact on our growth and external visibility. This is because journalists and other customers remember these large brands more easily than smaller companies. This is a classic risk known to organizations in strong growth and going upmarket. However, the risk for our company, which I want us to fight together, is the potential to forget—and it would be a mistake—the work we do with smaller businesses. These small businesses are the foundation of our model, in terms of growth, product differentiation, and they could very well be the big companies of tomorrow. Therefore, as Alaners, in our product roadmap, in what we celebrate when we acknowledge our sales team, our marketing team, when we celebrate our BDRs, our support team, our renewal successes, we should do so for both the big and the small. For the smaller ones, we need to find new ways to celebrate because we might not celebrate a single logo, but perhaps the number of customers a person has signed. I believe it's very important for us as a company to continue celebrating both, to not forget our two lungs, our two brains that actually help us build the machine to be the best product, regardless of my segment, the size of my company, the age, or where members come from. We still have a lot to build, but I know we will do it superbly together. I think we are managing it quite well so far in the allocation of our roadmap, in our thinking, and especially in the fact that the experience for our members is the same for everyone. Let's continue to invest like this. What would you do differently, and what can we continue to improve on these topics? Some good articles I have read this weekLeadership👉 Overlooked Advantage (Farnam Street)
👉 Mochary Method Curriculum: Turn the Ship Around (Matt Mochary)
Healthcare👉 Prince Vogelfrei on AI in healthcare in Taiwan (X)
👉 L’Intelligence Artificielle Au Service de la Santé (Direction générale des Entreprises)
👉 Dan Go on Weight Loss (X)
👉 Longevity Supplements, Pills of Promise? - Longevity Basics Edition (The Health 3.0 Newsletter)
Thanks for reading 💡JC's Newsletter! Subscribe for free to receive new posts and support my work. Let’s talk about this together on LinkedIn or on Twitter. Have a good week! |
Older messages
Learnings from Larry Ellison
Tuesday, February 20, 2024
JC's Newsletter #209 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Small teams can achieve great things
Tuesday, February 13, 2024
JC's Newsletter #208
Member-led & customer-led
Tuesday, February 6, 2024
JC's Newsletter #207
Product innovation through “voice”
Tuesday, January 30, 2024
JC's Newsletter #20
Creating a brand platform
Tuesday, January 23, 2024
JC's Newsletter #205
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