JC's Newsletter - Creating a brand platform
Dear friends,Every week, I’m sharing an essay that relates to what we are building and learning at Alan. Those essays are fed by the article I’m lucky enough to read and capitalise on. I’m going to try to be provocative in those essays to trigger a discussion with the community. Please answer, comment, and ping me! If you are not subscribed yet, it's right here! If you like it, please share it on social networks! IntroductionThis week, I wanted to share with you the work we have done on iterating our brand platform in terms of vision and mission. I find it interesting to gather community feedback and also to share a bit about the framework we arrived at because I believe it is quite unique and something we invented for ourselves. We found that the classic terms of vision and mission were not clear when companies used it, so we used only one, a vision. We tried to describe Alan in something understandable and then decided to have three impacts:
This is a bit of what we have built, and I thought it was interesting to share with the community both the structure and the result to get your feedback. An update to what we stand forFor the new strategy pack we have tried to make the presentation of Alan even crisper, and have done some edits to our vision/model. Below we describe it so every Alaner can make it their own: Vision statement: Healthier HumanityAlan envisions a world where anyone holds the power to actively influence their physical and mental health. By transforming how individuals impact their health, Alan strives every day for a healthier humanity, starting with healthier people and healthier businesses. Impact for members: they get extra happy years of life, thanks to Alan.Alan simplifies access to care, and empowers everyone to be healthier, physically and mentally, thanks to preventive care, health and insurance all in one experience. Research clearly shows that almost everyone can add several years of healthy life expectancy with simple lifestyle changes. Everyone has the vague sense that they should visit the dentist a bit more often, exercise more, or eat fresh produce, but most people:
Alan is here to guide them in their personal health journey, to help anyone live a healthier, happier life. By doing that, every individual, regardless of their background, can influence their life expectancy in their best years. Impact for companies: making the best People return on investment.Healthier people make healthier companies. Alan's services and products are designed as a strategic investment in HR, multiplying return on investment by improving physical and mental health and well-being at work for employees, increasing HR efficiency by reducing their workload, and strengthening the company's position as a desirable employer.
Emotional Outcome: Never Alone with AlanWe often take our health for granted. And at some point of our lives, when we’re hitting roadblocks for us or our loved ones, it suddenly feels extremely lonely. We’re soon spiraling, isolated, trying to navigate complex administrative systems, while juggling uncertainty and fears. Alan wants to provide more than support: we are a genuine partner, from prevention to extra-fast reimbursement of health care claims, and overcome together, as easily as possible, health related issues. We go the extra-mile for our members, becoming a resource for them, and obsessively creating solutions to help them face their day-to-day obstacles with a caring, tailored, personalized approach. Parents, women, sportspersons, seniors, first jobbers, LGBTQ+, foreigners: whoever you are, you’re never alone with Alan. Some good articles I have read this week👉 An Interview with Nat Friedman and Daniel Gross About the Human Component of AI (Stratechery)
👉The Startup Archive: Eric Schmidt on how to become a $100bn+ company (X)
👉 Physician and author Dr. Peter Attia on living better and longer
👉 Shreyas Doshi on “Operational Masala” (X)
👉 Smile DirectClub To Liquidate After Rescue Deal Fails (The Information)
👉 Dental vertical software: Drilling into trends and opportunities (OMERS Ventures)
👉 Hôtels-Restaurants : pourquoi Klesia et Malakoff sont accusés de corruption (l'Informé)
Let’s talk about this together on LinkedIn or on Twitter. Have a good week! |
Older messages
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Tuesday, January 16, 2024
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Health & “Joie de Vivre”
Tuesday, January 9, 2024
JC's Newsletter #203
AI will change the way we build product
Tuesday, January 2, 2024
JC's Newsletter #202
Balance between support, challenge & trust
Tuesday, December 19, 2023
JC's Newsletter #201
The power of radical transparency in the world of AI
Tuesday, December 12, 2023
JC's Newsletter #200
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