THE GROOVE - How to Push The Limits of Your Field

THE GROOVE

Welcome to the 176th issue of The Groove.

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In the quest for progress and innovation, pushing the limits in your field is a transformative journey that transcends the boundaries of convention. For the creative and ambitious, it’s the pursuit of a lifetime. It signifies an unwavering commitment to challenge the pre-existing ways, embrace the unknown, and pioneer new frontiers.

If you have been doing the same thing for a long time and wonder why you feel you aren’t getting better results, delving into Al Held's long-life dedication to transcending boundaries can serve as a compelling catalyst to reevaluate your strategies.

Born in 1928 in Brooklyn, New York, Held was a child of Eastern European immigrants who grew up during the Great Depression. His life was all about incrementally and relentlessly pushing and expanding the limits of what one can do in their field.

In the world of artists and serial entrepreneurs, it’s not uncommon to find those who stretch their interests over many different fields and enterprises. Al Held, however, was committed to abstraction and saw his shifts as long phases where he needed to satisfy his curiosity and leave his mark on history.

He began his career in the 1950s as what is now defined as a second-generation abstract expressionist, exploring gestural mark-making and emotional expression through his paintings. But by the end of the decade, he felt that too many artists were making the same type of work and he wasn’t interested in being a part of such a crowded movement. So he left traditional oil paint behind and traded it for newer, acrylic vivid hues. He began painting geometric forms, sharp lines, and strong transitions between color areas, and thus a newfound style of abstraction called “hard-edge” was born.

But Held was not satisfied with hard-edge, and in a daring departure from the chromatic palette, he embarked on a transformative journey in 1967, using only black and white in his canvases. In this monochromatic odyssey, Held explored geometric abstraction with the intent of creating the illusion of depth and movement in a completely flattened surface.

This is when the magnum opus known as "Rothko's Canvas" emerged as a testament to Held's ingenuity. Commissioned by Nelson Rockefeller, then governor of New York, specifically for the Empire State Plaza in Albany, this monumental masterpiece stretches an impressive 90 feet. Here, black geometric shapes, diverse in width and size, seamlessly transcend their static existence, creating an optical illusion that mesmerizes the observer. The title was a poignant homage to Mark Rothko, who had died in 1970, the year Held completed the work.

Al Held's artistic metamorphosis was not marked by swift changes but unfolded as a gradual evolution. His shifts from abstract expressionism to tightly controlled geometric works were a testament to a deliberate and methodical exploration of form. With a patient hand and a discerning eye, the artist navigated the subtleties of his craft, underscoring the depth of his commitment to refining his artistic language, proving that lasting innovation often emerges from a measured and intentional journey.

In the realms of art and business alike, the adage holds true: good things do not come quickly or easily. This encapsulates the essence of the arduous yet rewarding journey where the path to success demands patience, resilience, and a steadfast commitment to the long game.

Al Held said that he reworked his paintings every day. “…The characteristic of my paintings always have been labor-intensive paintings. Things do not come quickly or easily. I don't trust the first shot. And have nothing against it, in the sense I think, I would like to say that the first shot is untrustworthy…”

Coming from someone who’s original training was in the visceral and gestural school of abstract expressionism, this was such a departure in thinking and execution. What Held was telling us is that impulsive initial moves may present a surface impression, but it's in the iterative processes and strategic adaptations that the true success story unfolds.

If you want to expand the horizons of possibility in any field, you need a fusion of visionary thinking with relentless experimentation.

By 1978, Held had returned to the use of color, and his paintings became futuristic landscapes that look like utopian video game sets and whose perfect lines and color combinations seem like a product of artificial intelligence.

In the 'Luminous Construct' series, which began in 1985 and continued until the end of his life in 2005, Held drew inspiration from the intricate perspectives and illusionistic mastery reminiscent of the Renaissance era. These geometric creations not only pay homage to the artistic legacy of the past, but also ingeniously weave a contemporary narrative that engages the viewer between form and perception.

This was also the era when his public commissions came in droves, including the 440-ft-long etched glass for the Ronald Regan Airport in Washington DC, and the iconic “Passing Through” mural on the 53rd Street and Lexington subway station that most New Yorkers have seen at least once. These commissions and many others not only further cemented Held’s legacy, but also remain fresh and undated many decades after their completion.

Much in the same vein that characterized Al Held’s career, once you have mastered something, the next phase should always be to ask: what else can I do here? If I’ve already done something hundreds of times, where is it taking me next?

JUMPSTART: IGNITE YOUR CREATIVITY FOR PROFIT, INNOVATION, AND REINVENTION

I’ve put together a free webinar for those of you who are not members of my online course and inner circle.

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If you’d like to watch it, please register here (it’s on auto-repeat every 15 minutes once you have registered).

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HOW CREATIVITY RULES THE WORLD

If you enjoy The Groove, you will love my book.

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It’s in three formats: hardcover, eBook and audiobook.

TEDX TALK

Have you already watched my TEDx Talk: “NFTs, Graffiti and Sedition: How Artists Invent The Future”?

I share three lessons I have learned from artists that always work for anyone in their careers. Watch it here.

Thank you for reading this far. Looking forward to hearing from you anytime.

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