• Is this the worst (or best?) agency job listing you’ve ever read?
• Major CÉCRED: The new Beyoncé haircare line marketing is *chef’s kiss.*
• Buick has a brand new tagline.
• Let them eat… cereal? The Kellogg CEO’s suggestion to eat cereal for dinner did not resonate.

Monday: Optimizing your TikTok SEO—keyword usage, content quality, and user interactions—not only helps you show up in platform search results and FYPs, but also increases your chances of appearing on SERPs, too. Here’s how.

Tuesday: Instagram Story retention rate starts to dip below 75% after the seventh frame. Check out updated 2024 Instagram stats.

Wednesday: Search Engine Land asked ChatGPT, “How can I improve my prompts to make AI-generated content seem more human-like?” This is the ticket, according the bots.

Thursday: A carousel + a short caption of 30 words or less = the highest engagement rates on Instagram (0.84% average). Find out what CTAs work best from Socialinsider.

Bethany asked, “What are the most actionable marketing conferences (for experienced marketers) that you’ve been to?”

Shadi asked, “Has anyone here ever created a Spotify profile for your company, e.g. like Barilla’s fun pasta playlists?”

Ivory asked, “Any trusted tools for calculating Instagram follower quality and then assisting in the removal of fake accounts?”

Mahayla shared, “My company’s TikTok page has 65 muted videos now because Universal Music Group has taken off so many of their songs. What is everyone doing to fix this?”

Here’s what we learned about The Daily Carnage community this week:

• 47.8% of marketers report that engagement for Reels dropped over the course of 2023. According to a study by SproutSocial, the average engagement for Reels is 1.23%, representing a 25% decline since 2022.
• Still, Reels continue to be the most engaging content format on Instagram. 26.1% of marketers did not post Reels in 2023.
• Speaking of Instagram, the majority of marketers (67.9%) use a link aggregator, like Linktree, on brand accounts, despite the platform allowing 5 links in the bio.
• 20% of marketers do not feel confident in their ability to discern AI-generated writing from human-generated writing; the mode response was “somewhat confident” (32.7%). Will we get better at it with practice or it will become near impossible as time goes on?

Ingredients

• 2 oz. Peanut Butter Infused Vodka
• 3 oz. Grape Juice

Steps

1. Spread a layer of peanut butter inside a long and wide plastic container and pour a bottle of vodka over it.
2. Let sit for 4 days, turning the peanut butter with a spatula. Strain with cheesecloth and separate the infused vodka from the oil.
3. Serve over ice with grape juice and enjoy.

Recipe by Chilled Magazine

Answer: Béis

The it-girl luggage brand rolled with some negative PR with a refreshingly practical solution that emphasized care and sustainability over obsolescence.