GrowthHackingIdea - Bounce rate: "popup" vs "no popup"
Did you know that popup ads on your website increase conversions/sales/opt-ins by 102%?
But the question is whether bounce rates offset the positive effect of popups.
According to this study, popup ads increase bounce rate by only... LESS THEN 1%!
What do we have: 102% increase in opt-ins vs. a 1% increase in bounce rate. Looks like pop-ups are worth using and people don’t seem to mind them at all.
Source: danzarrella.com
Cheers,Charlie Patel ;)
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