🙏 How LA’s ad industry is coping with the wildfires.

✨ A marketer’s guide to CES 2025.

⚠️ Meta is ending third party fact-checking and moving to a Community Notes model.

🍋 TikTok promotes Lemon8 in the US as ban looms.

📷 Getty Images and Shutterstock are merging into one stock photo powerhouse.

⬆️ Reddit launches AMA Ads and Pro Trends to boost ad capabilities.

⭐ Meta has added a new Testimonial feature for Instagram Ads.

🤝 Disney’s Hulu + Live TV and Fubo are combining.

❇️ At least two agencies are expected to open creator campuses in early 2025.

🤔 How marketers plan to navigate the “Muskification” of social media.

🫠 Instagram might show you AI-generated images of yourself.

👍 Google revives Tag Assistant after significant user feedback.

🫰 What 2025 has in store for influencer marketing, according to experts.

🥴 A brand steals a creator’s video and uses it as an ad. Is that legal?

💡 The year in data: What 2024’s key stats mean for marketers in 2025.

Monday: 2025 is the year you hit your email list goals. Lead magnets, auto DMs, referral programs, cross promos, guest posts… Here are 30 steps to growing your list.

• 💡 FYI: according to our poll, 96% of our subscribers say that it’s never a good idea to buy email lists.

Tuesday: Louise Linehan analyzed 300K keywords for Ahrefs to understand what triggers AI Overviews (AIO). What did she learn? AI Overviews populate for low volume, long-tail keywords. And these 4 other key insights.

• 💡 44% of our subscribers report adjusting their SEO strategy to account for AI Overviews.

Wednesday: Looking to level up your brand from a commodity to a fan favorite? The first step is understanding where you’re at right now in the 7 Levels of Brand Engagement.

Thursday: Let’s say you’re a freelancer. Don’t advertise that you “write copy that converts for clients.” Advertise that you “enjoy writing copy that converts for clients.” This simple shift in language was found to boost Facebook ad CTR by 40%, enhance perceived quality, and increase willingness to pay.

🔥 Here’s what’s hot in The Daily Carnage Facebook group this week:

“Clients are asking about Facebook and Instagram alternatives after [the Meta fact-checking] announcement. We have poured so much energy and money into these channels. Where can we pivot to?”

💬 Our community of experts says…

• “If they’re the kind of clients who would throw away all of that work over the hype of a FB announcement, either the ROI was never that great, or they are too unstable to count on.”
• “Unfortunately there isn’t much left to pivot to. TikTok probably going away, IG and FB losing credibility, X has been a mess for years. All that’s really left are YouTube and Pinterest.”
• “As a blogger, I have pivoted back to Pinterest and I’m also using Flipboard to drive traffic. Maybe those would be options for your clients?”
• “We’ve run several test ads on Reddit and gotten really great results. It takes some leg work to find your audience upfront but if they are there it’s a solid option.”
• “The major social ad players aren’t going anywhere, nor are the majority of their users. Their audience is there so they should be there. If they aren’t, their competitors will be. That simple.”
• “Build your mailing list. It’s impervious to social media changes.”

Ingredients

• 2 lime wedges
• Ice
• 2 oz Trader Joe’s 100% Cranberry Juice
• 6 oz Trader Joe’s Triple Ginger Brew

Head to Simply Recipes to get mixing.

Answer: 16 ounces.

Or one bottle of water per 5 to 50 ChatGPT searches. It takes a lot to cool those fancy supercomputers.