Starter Story - How bad do you really want this?

Read time: 2 min

Hey there,

So last week I told you the story about my wantrepreneur friend Ethan...

Remember him?

The “... I’m working on it” guy?

The all talk, no walk guy?

I've got bad news...

He read that email that I sent about him 😵‍💫

And he actually texted me the next day:

Hey Pat… can we talk?

We got on the phone and he got right into it:

Alright Pat, I read that email.

It kinda hurt, but I realized you were right.

I’ve put off actually building something for a long time…

And I think I’m ready.

Wow… not what I expected Ethan, but let’s go!

I’ve got a plan…

I saw this story on Twitter

About this business idea

This guy only works two hours a day

And makes $30k/month

I think I can do this.

And I think I can make it happen in like 4-6 months.

In this moment I wanted to scream at Ethan, but I kept my cool.

My response:

So Ethan...

You expect to make $30k/month?

Within 6 months?

All thanks to an idea you found on Twitter?

He responds:

Yeah I think it could be pretty easy.

Sh*t...

Guys, he said it...

He said the 4-letter word...

The word no successful founder has ever uttered.

The word: EASY.

I respond:

Ethan hold on man…let me ask you...

How bad do you really want this?

He then goes into a spiel about passive income and the 4 hour workweek and wanting to accomplish all of this fast.

I paused him again and said:

Hold on, hold on.

This journey is going to be a lot of things for you.

But there's one thing it's not going to be: easy.

There's a 99% chance you'll be grinding away at this for at least a year before you accomplish anything.

You need to remove the word easy from your vocabulary.

Ethan, I want you to think about if you actually really want this.... Let's talk next week?

––

I'll keep you guys updated on Ethan, but... here's the truth.

Building a business is hard.

Building a business is:

• Long nights tweaking a stupid line of code

• Writing tweets that get 1 like

• Launching something that nobody gives a sh*t about

• Staring at a computer screen begging for an idea

Building a business is also:

• 80% boring tasks

• 10% fixing shit

• 5% pain

• 4% fun

• 1% success

I don’t share this to scare you.

I share this because Ethan was not ready to face that truth:

He wanted the easy route.

He wanted fast money.

He wanted the "hack".

I’m sorry to break the news, my friends:

The only hack in entrepreneurship is working hard for 365 days in a row until the line starts to curve up.

This is what entrepreneurship actually looks like:

Now... let me let you in on another secret:

If it was easy, then everyone would do it!

This is a feature, not a bug.

When things get really hard, that's when you keep going.

So instead, embrace the hardness!

Use this to your advantage!!

Building a business is the hardest thing I’ve personally ever done.

But when it starts to work – and it will work if you put in the time – there are no words to describe it.

When that line starts to move, even by a centimeter, you feel on top of the world.

That first email. That first dollar. That first customer. That first million.

That makes it all worth it.

––

Now, here's my question for you:

How bad do YOU want this?

You can sit around dreaming for years about the lifestyle or business you want.

You can follow the next Twitter guru telling you all about their easy business.

You can be like Ethan and waste years of your life waiting to be ready.

Or

You can join Starter Story.

It’s the only place on the internet with no BS about starting a business.

Where real entrepreneurs share real stories behind their million dollar businesses.

Starter Story is what I wished existed when I first started my journey.

I guarantee I would have gotten to where I’m at today 5x faster with it.

Inside we’ve got:

Case studies in every business category imaginable
Deep dives that help you find and validate ideas
And a real community to push you in your journey

No more hacks.

No more comfort.

Just action.

It’s time.

Join Starter Story today.

– Pat

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