Market Mix - 🔍 Magic Mind's Marketing Playbook

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Hey, it's Alex. We spent a lot of time talking to our readers in Q1. To learn what content you want. The problems you're facing. The products you wish existed. And after hundreds of convos - we've locked in our first product. And next week I'll share what we're launching. A way to gain early access. And all through April I'll share what and how we're building it. Appreciate you more than ever.

But - it's Tuesday. I won't take more of your time. Let's get into the playbook.

And as always, thank you to our partners Jump 450 and Chargeflow.

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Standing out in the supplement space is hard…

Unless you have a genius strategy.

Today’s deep dive is into Magic Mind’s 8-figure marketing playbook.

Learn how to differentiate yourself in a competitive market.

Launch the Brand Before the Product

James Beshara, the founder of Magic Mind, was inspired by his reliance on caffeine for productivity and the need to find a healthier alternative due to a heart condition.

As he started his “bio-hacking” research journey he became the residential nootropics expert among many in his Silicon Valley circle of entrepreneurs, operators, and early-stage investors.

During this research and collaboration with doctors and scientists, he co authored the Amazon bestselling health and nutrition book, "Beyond Coffee".

He also built an organic following of over 11,000 followers on Instagram, establishing his reputation as a key opinion leader (KOL) in the field before launching his product.

This created substantial momentum when Magic Mind was launched in 2020.

They saw explosive revenue growth, reaching $1 million within five months, and set a clear path to profitability within year 1.

While you are doing research for a brand launch, instead of shelving your findings, transform them into content like:

By sharing your learning publicly - you can launch your brand before your product hits the market.

Be the First in a Category

When Magic Mind launched in 2020, there were many options in the healthy coffee alternative category.

So instead of competing head to head for a piece of the pie, Magic Mind created a new category.

Magic Mind positioned itself as the first product in the “drinkable productivity tool” category.

In contrast to other brands with similar products that focus on healthy lifestyle-related messaging like “gives you energy”, Magic Mind’s centered around productivity - how it can help you ”get through your to-do list”, and “crush your goals”.

Their subscription plan is even called a “productivity plan”.

This positioning strategy gave them an immediate competitive edge in Brand Recognition.

"It's better to be first in the mind than first in the marketplace." - Trout and Ries

If you can’t be positioned to be the first in a category, create a new one.

Optimize the Funnel

The icing on the cake is the optimized funnel.

Facebook library:

Here’s the playbook:

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