The Steal Club - 🕵️‍♂️ Why you need a goodbye page

Hey thieves!

It's Easter week over here, which means I will be off for a few days starting tomorrow.

I’m spending the week at a house near Madrid’s mountains (aka “la Sierra”).

Relax, long walks with my dog, and maybe a BBQ. What else can you ask for?

That said, let’s go with this week’s stolen tactics, but first, a message from our sponsor (with a very special offer!) 👇

Stolen Tactics

#1 - Soft email selling the right way

An easy way to soft-sell in newsletters is to include a simple PS section to pitch your products/services.

It usually goes like “Whenever you are ready, here are X ways I can help you”

Then a list of 3-5 products.

While that might seem like a good solution, it usually adds more friction to potential buyers.

They get paralyzed for having too many options👇

Our resident email expert Jeff Felten (our pod with him) says there’s a better way.

Instead of offering many options to your reader, offer just one, but tie it to your email topic 👇

You are more likely to succeed if you frame your offer as the logical next step rather than presenting 3-5 offers that might or might not be related.

🕵️‍♂️ Stolen from Jeff Felten

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#2 - The two types of stories that work on LinkedIn

Storytelling is king on LinkedIn.

Telling stories (your personal story, that is) works on the platform.

According to Nial Ratcliffe (my go-to storytelling guy), there are two ways you can frame these stories 👇

Captivating stories vs Resonating stories

Captivating stories are usually under 150 words, and are short and actionable. Usually shaped like an F.

Resonating stories are over 200 words and dive deeper into the message.

Which one should you choose?

It depends. If you are going for a top-of-the-funnel type of content to get a broader reach, go for captivating.

If you want to go deeper and start conversations that generate leads and sales, try resonating instead. Fewer people will read your posts, but their trust in you will increase.

🕵️‍♂️ Stolen from Niall Ratcliffe. Take a look at his site!

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#3 - You need a “goodbye page” for unsubscribers

I unsubscribed from Jens's newsletter, not because it was bad, but because I was subscribed to it with two different emails.

So I took that email I never check and unsubscribed (sorry Jens, I’m still subscribed though).

What happened next caught me off guard: Jens had a goodbye page! 👇

But that’s not everything. He even goes as far as suggesting other cool newsletters you might like instead of his and a subtle plug to his free products 👇

Why is this smart?

The vibe.

You might have unsubscribed, but this goodbye message sends you away in a different mood.

Plus, Jens also takes the opportunity to ask for feedback on why you did it. This makes it more likely for people to do that.

🕵️‍♂️ Stolen from Jens Lennartsson. Subscribe to his newsletter, it’s good!

The Vault

👉 One of my recent favorite reads is Growth Archive. It's full of real-world, actionable marketing examples stolen from successful businesses that you can swipe to grow your business.

🕵️‍♂️ The behind-the-scenes of a $100k course launch.

👉 Win a shoutout to 230,000 entrepreneurs. Here’s how.

🕵️‍♂️ Outdated YouTube tips to stop in 2024

👉 Reminder you get 50% off with code CLUB on the Email-based course email course (meta, I know).

^{Links with} 👉️ ^{are either ads or affiliate links. I only promote things I fully endorse.}

Last Word

I’m always looking for feedback and love hearing from the readers. How am I doing with The Steal Club?

Hit reply even if it’s to say hello - I’m always happy to chat with you :)

See you next week with more thefts,

Alex Llull

Chief Thief